An Insider’s Look into the 2019 PGA Merchandise Show

Morton Golf brings you inside coverage from our staff of thirteen that are attending the 2019 PGA Merchandise Show in Orlando, Florida.

2019 PGA Merchandise Show

The 66th PGA Merchandise Show, held January 22-25, 2019, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Demo Day, the world’s largest professional golf testing event, was held on Tuesday, January 22, at the Orange County National Golf Center. During PGA Show days, January 23-25, at the Orange County Convention Center, PGA Professionals, retailers, and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show, “the MAJOR of Golf Business,” is a trade-only event, not open to the public.

We bring you an insider’s look at the top trends and cool new products and tech gear coming your way in 2019. If you have any questions, don’t hesitate to leave a comment and we’ll get back to you!

Friday, January 25, 2019

The energy at the PGA Merchandise Show has been positive this year and the buyers are excited for all of the new product introductions available soon! Here are a few of the items that caught our eye today!

Lucky in Love Sneak Peak

Lucky in Love is a stylish women’s golf clothing company. Check it out with the buyers from Morton Golf Sales and Haggin Oaks.

The new hat collection from PING. Cannot wait to see what else PING has in store for 2019!

Katherine Way

Katherine from Katherine Way presents a sneak peak of their upcoming collection featuring bright and fun patterns that transition well from the golf course to dinner, work or even the beach!

Bad Birdie is a new line that our buyers really liked. It will be arriving inside the Haggin Oaks Golf Super Shop in Sacramento in March 2019. There will be several different prints in both Ladies and Men’s that will be brought in. If it performs well, it might show up online at soon too. Bad Birdie features premium, hand-sewn Golf Polos with moisture-wicking and anti-odor fabric.

Not everything is at it seems at the show…. some of the ‘displays’ are more alive and interactive than others….

Surprize Shop

Surprize Shop – A little shop for ladies!!!  Fun ball markers, gift cards with attached ball markers, towels, socks and visors…all with a lot of bling!!

ClicGear is introducing a rainbow of new colors for 2019. Their push carts have proven highly successful in Morton Golf’s retails stores and our buyer, Tammy, promises to have the new colors arriving soon.

Thursday, January 24, 2019

Glove It offers golf, tennis, and active lifestyle accessories such as gloves, golf bags, visors, and cross body bags. Check out the new bags/accessories for 2019.  Super colorful, fun new patterns and colors coming soon.  Turquoise, bright pinks and purples!!  Look for a display in our flagship store, the Haggin Oaks Golf Super Shop in Sacramento, CA, coming in Spring 2019.

Donald Ross

Donald Ross Sport features timeless and classic apparel designs for men.

Jofit is all about breaking down the walls of tradition to empower women to reach new limits both on and off the course. Here is a sneak peak at the JoFit line for the Solheim Cup 2019. The brand looks to create a community of confident women. Believing in yourself is the secret to life.

Here is a sneak peak at the Ralph Lauren Summer / Fall 2019 Collection

Annika Sorenstam meet and greet at Cutter and Buck.

The celebrities and Tour Players are making their appearances throughout the show today. John Daly was also spotted by our team at the Loudmouth booth.

Odyssey Stroke Lab Putters Arriving February 8

Arriving February 8, 2019, Stroke Lab from Odyssey is about challenging common, well-established putter norms with innovative ideas that promote better performance. The new Stroke Lab line of putters incorporates a unique new method of weight distribution designed to improve the physical dynamics of the stroke.

Most golfers’ putting strokes are inconsistent. Yet most putting technologies focus on improving alignment or improving the quality of roll. They attempt to mask a given stroke’s weaknesses instead of improving those weaknesses. Odyssey’s new Stroke Lab putter line helps improve the stroke through a profound change in weight distribution made possible by an innovative new shaft*. This is a completely new approach to putter weighting, and only Odyssey has it.

The Stroke Lab shaft is a full 40 grams lighter**, made possible by an innovative new multi-material shaft design that combines a graphite body with a steel tip to net out at just 75g, with most of the mass concentrated in the tip. We’ve redistributed that saved weight by adding 10g to the head in the form of two sole weights, and adding 30g to the grip-end via a 10g-lighter grip and 40g end-weight.

The effect of Stroke Lab’s innovative weight distribution on the stroke is dramatic. Odyssey studies indicate improvements in the consistency of backswing time, face-angle at impact, ball speed, and ball direction*. Feel for the putterhead becomes more acute, helping the golfer repeat the same, smooth stroke time after time.

Stroke Lab putters are targeted at any golfer who wants to putt better (that’s everyone). The Stroke Lab lineup consists of 10 great shapes — six mallets and four blades – all with our newest White Hot Microhinge insert for smooth roll and great feel, in a choice of pistol grip or oversize grip.

“You feel the difference immediately,” said Luke Williams, senior director of putter marketing. “The putterhead moves freely, smoothly and on a sound path, helping you roll the ball accurately while giving you greater speed-control.”

“These new putters epitomize what Stroke Lab is all about,” said Sean Toulon, senior vice president and general manager of Odyssey. “Questioning the norm for the purpose of developing putters that perform substantially better to help golfers make more putts.”

Callaway Epic Flash Drivers

Customize the colors on your New Callaway EPIC FLASH Driver!

Arriving February 1, 2019, the Epic Flash driver employs a new Callaway technology called Flash Face to help golfers get more ball speed for more distance.

How? Flash Face’s unique, internal mapping consists of dozens of subtle ripples flowing from heel to toe. Though the size, height and configuration of the ripples appears random, they in fact work together cohesively to elevate COR in the face’s center region. That convention-defying accomplishment results in a significant ball speed boost for a noticeable distance increase when you make solid contact, helping make your longest drives go even longer. If you want to customize the colors on your Epic Flash Driver, contact us at or call 1-888-988-FORE (3673) and we’ll take care of you!

Bridgestone has quite the arsenal of players for 2019 utilizing their very progressive and high-performance golf balls. The complete PGA Tour players for Bridgestone golf include Bryson DeChambeau, Fred Couples, Matt Kuchar, Tiger Woods, Cheyenne Woods and Lexi Thompson.

Callaway APEX CF19 Irons

The new Callaway APEX CF19 Irons featuring forged performance in a smoked finish. This is an update to the popular Apex CF 16 irons and will feature a variable thickness face design in the short irons. These irons will hit shelves on February 1 and should appeal to better, lower handicap players who are looking to add more distance to their game.

Finn Scooter by Sun Mountain Motor Sports coming soon.

Check out the new Finn Scooter by Sun Mountain Motor Sports…golf is fast! Sun Mountain is a known leader in the arena of golf bags, and they are entering into motor sports with the new FinnCycle electric golf cycle. This super cool single-rider golf cart has a long lasting battery (up to 36 holes) and secures the golf bag to the center of the bike’s frame. Find it soon at select golf courses and available for individual purchase too! If you want to help speed up the game of golf, keep an eye out for the Sun Mountain FinnCycle.

The Buyers (and Merchandiser) for Morton Golf

Pictured here are Morton Golf’s Buying Team and Merchandisers, including Brett Parks, Debbie Austin, Tammy Beckman, Heather Hadley and Ken Morton, Jr.

Tom Morton celebrates his birthday in Orlando

Tom Morton, PGA Director of Coaching & Development for Morton Golf, celebrated his birthday with the team on January 23.


  1. I need a great iron for my golfing. I saw Callaway APEX CF19 Irons in this article. Will you tell me is this iron will be great for me? Thanks for sharing this article.

    1. Depending on your skill level the apex irons can definitely help you improve your game. There is a new model out now that would be great for intermediate golfers looking to hit it farther and straighter.

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