Callaway Launches an Epic New Driver

Artificial Intelligence. Real Ball Speed. The new Epic Flash driver employs a new Callaway technology called Flash Face to help golfers get more ball speed for more distance. That great feeling you get when you make a good swing and crush one off the tee? Flash Face makes the ball go faster and farther. How? Flash Face’s unique, internal mapping consists of dozens of subtle ripples flowing from heel to toe. Though the size, height, and configuration of the ripples appear random, they, in fact, work together cohesively to elevate COR in the face’s center region. That convention-defying accomplishment results… [Continue Reading “Callaway Launches an Epic New Driver”]

An Insider’s Look into the 2019 PGA Merchandise Show

Morton Golf brings you inside coverage from our staff of thirteen that are attending the 2019 PGA Merchandise Show in Orlando, Florida. The 66th PGA Merchandise Show, held January 22-25, 2019, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Demo Day, the world’s largest professional golf testing event, was held on Tuesday, January 22, at the Orange County National Golf Center. During PGA Show days, January 23-25, at the Orange County Convention Center,… [Continue Reading “An Insider’s Look into the 2019 PGA Merchandise Show”]