Shane and Marty Dive into the World of Women’s Product Development with PING’s Director of Engineering Operations, Rose Fielder.
PING is one of the most renowned golf companies in the world. The brand’s products can be found in any golf company under the sun and recognized by pros and amateurs alike. PING is constantly pushing the limits of club design and producing innovative clubs, no one knows what they will invent next. One thing is for sure, and it is that PING did not achieve its success by producing anything less than the best.
On Episode 16 of the PING Proving Grounds Podcast, Lead Engineer, Marty Jertson, and Shane welcome PING’s Director of Engineering Operations, Rose Fielder, to the pod to discuss women’s product development, common pain points PING engineers try to address when designing clubs for women, PING’s commitment to women’s golf and deflating fitting anxieties.
Rose Fielder’s Journey: A Passionate Engineer at the Heart of PING
Rose Fielder’s story is one of dedication and passion, and she has spent her entire professional career at PING. Her journey began with two impactful summers as an intern before she transitioned into a full-time role. Rose is originally from Michigan, where she also played collegiate golf at the University of Michigan. Rose’s interest in engineering was sparked by her high school Physics teacher. This is how her journey then led her to major in mechanical engineering at the University of Michigan. It was only through the guidance of her professor that she discovered the connection between two of her passions. The project she worked on with her professor who was currently collaborating with PING. This project then turned into an internship, which set the stage for her long and fulfilling career. Rose Fielder is now PING’s Director of Engineering Operations.
Empathy-Driven Design: PING’s Approach to Women’s Golf Clubs
PING’s commitment to women’s golf goes beyond designing clubs; they do not design women’s club they design clubs for women. Rose and Marty emphasized the importance of understanding the customer, having empathy, and putting themselves in their shoes. The recent launch of the PING GLE3 line exemplifies this approach. The engineering team at PING addressed specific challenges faced by female golfers, such as weight distribution, head weight, and overall optimization.
Tailored Solutions for Every Golfer
The development of women’s golf clubs at PING involves a process that considers a range of factors. This includes factoring in the unique experiences female golfers encounter on the course. The result is a line of clubs that differ significantly from PING’s mainline products. Higher lofts, lighter weights, and adjustments in gapping are just a few of the features that set PING’s women’s clubs apart. This attention to detail extends to putters as well. Ping included innovative technologies like the “fetch” feature in the GLE3 putters, including features from some of PING’s top performing putters.
Inclusive Development: Bringing Players Together
One notable aspect of PING’s approach is the inclusion of players from various skill levels in the development process. This ensures that the final product is well-rounded, catering to both the average player and professionals alike. By harnessing the same engineering that goes into their mainline products, PING creates a diverse range of women’s clubs that enhance the overall golfing experience for women.
PING’s dedication to women’s golf club development is a testament to their commitment to inclusivity and excellence. Combining engineering innovation with a deep understanding of the unique needs of female golfers, PING has shaped the future of women’s golf.. To learn more about Rose Fielder’s background, PING’s women’s product development, or PING’s commitment to women’s golf and deflating fitting anxieties, check out the podcast video linked above.
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