Why is Golf the “Business Sport”? 

Golf has a social perception and Hollywood depiction of being the “business” sport. It is where connections are said to be formed and deals are said to be made. Historically, the sport was criticized as a subtle way to exclude women and minorities from informal company meetings. Yet, as female and racial minority participation in… [Continue Reading “Why is Golf the “Business Sport”? “]

XXIO 12 Woods and Irons – Presale

XXIO 12 Woods and Irons are remarkably lightweight and easy-to-use clubs offering a specialized suite of technologies that amplify performance for the moderate swing speed golfer. Exceptional look, sound, and feel, combined with unmatched attention to detail, make XXIO 12 an ultra-premium solution for enhanced distance, improved control, and altogether better golf. Presale Date: 01/05/2022… [Continue Reading “XXIO 12 Woods and Irons – Presale”]

An Inside Look at New Golf Brand, Subtle Patriot

We want to highlight a brand that’s entire mission is to increase awareness and support for our nation’s military veterans and first responders through custom-designed golf products. Subtle Patriot is that brand! They are based in Henderson, NV, and are dedicated to hiring veterans and working with third-party veteran-owned companies for a majority of their… [Continue Reading “An Inside Look at New Golf Brand, Subtle Patriot”]

How Technology is Changing Golf Club Design

As a mechanical engineering student, I can attest that design and manufacturing are both constantly evolving and improving. Technologies that seemed like distant possibilities a couple decades ago are now commonplace like machine learning and 3D printing. The golf industry is no exception to this trend. Materials In the last few decades we have seen… [Continue Reading “How Technology is Changing Golf Club Design”]

The Future of Golf is Green

Golf has long been critiqued for its negative environmental impact. Historically, many of these complaints were accurate, as golf courses often destroyed large swaths of natural habitats, consumed large quantities of water, and released harmful chemicals back into the environment.  Recently, these harmful effects have begun to change, golfers enjoy the game largely because it… [Continue Reading “The Future of Golf is Green”]

9 Golf Related Cocktails to Help You Through the Back 9

Alcohol and golf go together like peanut butter and jelly. If you find yourself looking to take your golf game or drinking game to the next level, perhaps try some of these amazing golf-inspired golf cocktails! 1.) Birdie Few feelings in life can provide the thrill of shooting a Birdie out on the course. This… [Continue Reading “9 Golf Related Cocktails to Help You Through the Back 9”]