3 Golf Club Companies That Left The Industry

The golf club industry is extremely competitive. Immense research and development coupled with ever-growing production costs quickly swallow profits. We estimate that for the most successful golf companies, total profit is less than 4.5% of the cost of a golf club. That is a very slim profit margin. It is no wonder many companies have come and gone throughout the years. Today we will look at four manufacturers that have left the golf club market.


We will start with probably the most famous. In the late 1990s and early 2000s, Nike was on top of the world. Nike’s main endorsed athlete, Tiger Woods, was setting the world on fire. With his help, Nike captured immense market share in the golf clothing industry. Initially just focusing on their clothing and footwear expertise, in 2002 Nike joined the golf club market. By 2004, Nike was producing game-improvement, mid-level, and professional equipment lines. In 2006, Nike led the golf club industry in tour wins. As the 2010s approached, Nike was leading the industry in driver adjustability. However, their number one player, Tiger Woods, was beginning to spiral. From outside appearances, they appeared to weather the storm of the housing crisis and the following recession. In 2013 they appeared to be looking towards the future. Rory Mcilroy was signed to an equipment endorsement deal. However, their lead in equipment adjustability had slipped. Nonetheless, it came as a shock to most golfers when they announced in 2016, they would be withdrawing from the golf club, ball, and bag industries. Nike’s success and failure compared to the rise and fall of their number one golf athlete. Perhaps with Tiger’s return to form we may see the sports behemoth take another swing at the golf club industry. In reality, Nike will most likely stick to what they are best at; clothing and footwear. Here, they still control a vast market share.


Debuting in 1995, Yes! putters featured a unique C-Groove technology. The brainchild of Harold Swash, this technology promised straighter, more accurate putts. While the scientific validity of these claims has been hotly debated, their success is unquestionable. Yes! recorded numerous Tour wins and gained significant popularity. The brand expanded its product lines significantly. By early 2010, they had eight different models. Around this time, rumors spread that the brand had overextended their resources. Some claim Yes! was strategizing to be bought out by a large manufacturer before their debt-crippled them. Because of this, it came as little surprise to those in the industry when Yes! announced bankruptcy at the end of 2010. Nonetheless, the brand was still poised to continue. Most assumed the Yes! brand would be auctioned off to a large manufacturer and live on. Adams golf purchased the brand for $1.65 million and announced they would use the acquisition to gain traction in the putter market. The 8 models from 2010 were announced to be returning to the market. However, a year after Adam’s acquisition of Yes!, TaylorMade acquired Adams. TaylorMade already had their own putter line and was uninterested in reviving the Yes! branding. Thus, the Yes! putter brand met its demise. While unlikely, Yes! may return to the market in some form if TaylorMade ever decides to utilize its aging asset.


Hopkins Golf was founded in 2013. It was begun by the former CEO of Cleveland/Srixon, Greg Hopkins. His goal was to create an affordable custom wedge for consumers. His previous experience made him believe that there was a better way to make wedges. He created a brand that allowed consumers to order custom and personalized wedges and have them shipped to them in as little as a week. Hopkins Golf also gained traction on the Tour. In 2014, Hopkins released a set of irons and in 2015 they released a metalwood line. Reviews were promising and this newborn company was expanding quickly. Suddenly, at the end of 2015 Hopkins announced they had sold all of their product. There was no bankruptcy filed. Consumers were confused and retailers were unsure what was going on. Most retailers discounted the clubs and cleared what little inventory remained. Today Hopkins Golf’s website no longer exists and redirects to another company. It has never been sold and no social media page has been updated since late 2015. Obviously, this venture was not as successful as Greg Hopkins had hoped for. It seems likely the last personalized Hopkins wedge ever shipped has already happened.

The Ping ZING Manganese Putter Review

PING Putters are some of the most popular putters that have ever been made and have remained one of the top putters for over 50 years.

About 53 years ago the owner and original founder of PING was an engineer who was a terrible putter. So, putting his pain and expertise together, he decided to set out with the goal of creating a putter that would help his game.

A short while later he designed the Asner and 1a putters and after the initial success of those models, he designed the PING Zing using the same design elements that he used with the other models.

The PING Zing is the first putter to be perimeter weighted. Before this, all putters where what are called blades which are basically just putters that are solid metal with not many designed elements or weight distribution elements.

The scalloped edges that you find on the Ping Zing are what create the perimeter weighting and what this does is give your putter more forgiveness. So, if you hit the ball a bit more on the heel or toe of the putter it will keep the face from turning and keep your putt straight and on target.

Soon after their inception, a young pro named George Archer won the Masters using this putter and led to the eventual rise to PING being the putter used by over 60% of golfers!

Made from a manganese bronze the PING Zing putter has a soft feel that transfers beautifully into the hands of the player making for not only a smoother putt but also a more enjoyable golf experience.

These putters are part of an incredible family of putters that come in a number of different design and material options that have kept players buying them up until today!

The quality and effectiveness of these putters is spoken for in the fact that they have existed for almost 50 years and are still available today in almost the same exact design!

Additionally, there are two other things that are found in almost all PING putters that make them even better!

  1. These putters have a stroke fitting label on the shaft that, based on your stroke, will recommend a head style for you to know what is best for your game. This is dependant on if you have a flat or open to close swing, where the shaft inserts into the club and a number of other variables.
  2. The ping pistol grip that is on all ping putters and has somewhat of an S-shape is the best and most comfortable grip ever. These grips are the most popular grip ever made and Tiger Woods still puts this grip on all of his putters to this day.

Overall the PING Zing putter is a great putter and we would definitely recommend it for its game improvement capabilities, the feel of the club and its proven track record.

If you are interested in the PINg ZING, just click here to check it out!

Find the perfect Golf Shoe this Summer!

Finding the right pair of shoes can dramatically impact your golf game. There are so many options available nowadays and it can make it a challenge to know which shoe is best for you. We want to make it easier for you the next time you are shopping for a new pair of shoes by pointing out a few options that are popular among Men, Women, and Junior Golfers.

Golf Shoes for Men

What are some of the most popular shoes right now? Many males that are new to golf choose the FootJoy Men’s Fury Golf Shoes – 51103. It has replaceable spikes and gives the golfer a lot more grip in comparison to a lot of the spikeless shoes that are available. Comfort is a very important factor to consider. These shoes feature a full-grain leather and engineered mesh that provide breathability and waterproof protection.
The all-new D3 Outsole on the Fury’s ensures a solid, rigid platform for lateral in-swing stability and turf-grabbing traction, while the FTF+ (Fine Tuned Foam) infused midsole delivers incredible comfort and cushioning. The Liquid Metal-inspired Flex Layer of TPU delivers heel-to-toe walking flexibility and crouch flex when reading putts. Check out the full list of features on Morton Golf Sales.

Golf Shoes for Women

If you are looking for superior feel and comfort on and off the course look no further! The Fooyjoy Pro/SL is the #1 shoe in Golf for a reason. First off, it features Fine Tuned Foam for supple cushioning and a perimeter weighted outsole designed for superior stability. We all want our shoes to last as long as possible right? The premium performance ChromoSkin leather used on these shoes offers excellent durability. Regardless of the season, Footjoy warrants that this golf shoe will be 1000% waterproof in normal use for two years (U.S. Warranty).

Golf Shoes for Juniors

The Adidas Junior’s Adipower BOA Golf Shoes are a favorite among many Junior Golfers. They feature The new BOA closure system that not only makes it very convenient to adjust the “laces” on your shoe, but it helps to provide a glove-like fit than can be adjusted on the fly for increased performance. Technology in footwear gets better and better every year! These shoes incorporate the latest technology to give you the ultimate comfort and performance on the course. You can learn more about the Adidas Junior Adipower BOA Golf Shoes by visiting The Morton Golf Sales website.

Whether you are looking for spiked, spikeless, cleated or other footwear, we are confident that you will find the perfect pair of shoes on Morton Golf Sales to help you get best possible experience out on the golf course.

Blade vs. Cavity-Backed Irons

There is nothing that compares to the look of sleek and smooth blades in your golf bag. Yet, we all know there is more consistency and forgiveness to be had with cavity-backed and hybrid irons. How much assistance does a cavity-backed iron really offer? To find out, we compared the Titleist 718 AP1 cavity-backed irons to the Titleist 718 MB blade iron.


There are multiple types of irons. The most common types are cavity-backed, muscle-backed, and hybrid irons. Cavity-backed and hybrid irons are categorized as “game improvement” clubs. That means that they are designed for maximum forgiveness. “Game improvement” clubs are popular among high to mid handicap players. Meanwhile, muscle-backed or blade irons are designed for low handicap players. The traditional design of muscle-backed irons makes them unforgiving but also have a pure feel and increased versatility.

The Titleist 718 AP1 is the iron representing “game improvement” clubs for this experiment. Titleist advertises the iron as “The ultimate game improvement iron”. Its unique hollow body and undercut-cavity lowers the center of gravity and increases the moment of inertia. This makes the club face less likely to twist on a mishit. Likewise, the grind of the leading edge is more forgiving than a traditional muscle-back design.

The muscle-backed blade iron we have chosen for this experiment is the Titleist 718 MB iron. Titleist advertises this club as for “Precision shotmaking”. It features a one-piece forged head. It is designed for feel and versatility. The product page does not mention forgiveness or “game improvement” at all.


How much do “game improvement” irons matter to a beginner golfer?


I believe that our “game improvement” irons (Titleist 718 AP1) will be much more consistent when compared to the (Titleist 718 MB) irons. Our beginner golfer will benefit from the forgiving nature of the Titleist 718 AP1 irons but will not be advanced enough to take advantage of the design of the Titleist 718 MB irons.


We had three different golfers hit each club. We chose a 6-iron as the test club for each set. Every golfer hit 5 shots with both irons. Each of our golfers had slightly different levels of experience. However, all of them were beginners. Player #1 represents an entirely new player. He has never played golf and has only ever been to the golf range once in the past few years. Player #2 and #3 both have played golf before. Player #2 played less golf in total but had been to the range once in the past month. Meanwhile, player #3 used to play moderate amounts of golf as a child but had not played since then. Overall, the experience level of each participant varied which allowed the test to represent a wider range of beginner players.


The results for the experiment are as follows. Every participant hit the ball consistently farther with the Titleist AP1 cavity-backed iron than the muscle-backed Titleist MB iron. Player #1 saw an average improvement of 33.6 yards with the AP1 compared to the MB, player #2 improved 9.5 yards, and player #3 improved 7.3 yards.

Player #1 hit close to 10 shots but the launch monitor only caught 3


Overall, every golfer tested experienced considerable improvement using the Titleist AP1 iron compared the Titleist MB iron. This result was anticipated. However, interestingly it seems that the less experienced golfers benefited the most from the “game-improvement” design of the AP1. While this result could have been anticipated as well, the amount of improvement was significant. An improvement of 33.6 yards for player #1 is incredible.


Despite Titleist MB irons having a place in golf, the “game-improvement” Titleist AP1s are definitely superior for beginner golfers. It seems that it does matter what clubs you start with. The experience of player #1 in this experiment sums the experiment up. He had a much more pleasant experience hitting the AP1 iron than the Titleist MB. Perhaps if every golfer began with game-improvement irons, the sport may be more popular.

How to Choose Between the Titleist TS1, TS2, TS3, and TS4!

With the release of the new Titleist TS1 and TS4 Drivers we thought it would be helpful to create a blog post that will help you tell the difference between these new clubs and the already released TS3 and TS4 drivers, as well as how to decide which would be best for you.

So, let’s get into it!

Titleist TS1 Driver

Titleist has always been known as the avid golfers go-to brand meaning that if you were playing twenty-five rounds of golf or had a handicap of around 10-15 or below Titleist was a brand you would gravitate towards.

However, the TS1 has blown that all to bits now because it is made for EVERYONE.

For the very first time in Titleists history, they actually have made a golf club that can be played by the more inexperienced golfer with a higher handicap in the 25 to 35 range.

What they have done is they’ve created a little bit of a new shape that has a really high MOI (Moment of Inertia) and that’s a good thing. More MOI means more forgiveness. In the back of this golf club, you’re actually going to see a very large tungsten weight.

There is a little dial where the tungsten weight is held and the further you can move the weight back in a golf club the more moment of inertia it has which means if you hit the ball off the heel or toe the head of the golf club will twist less, keeping your shots straighter.

All of the vendors that are building golf clubs for the medium to high handicap players are all trying to move that center of gravity as far back in the golf club as they can to create a higher trajectory, more forgiveness, and lower spin.

Low spin out on tour is what they’re going for and we’ll get into that with TS4 but for the average golfer, spin can help you get the ball airborne which is good for the medium to high handicap players.

The other big key that they’ve done on this driver is the overall weight of it. If I give you the TS1 versus the TS4, the TS1 is significantly lighter and that is because it has a 45-gram shaft. Now there are seven different stock shafts you can choose, however, despite that the overall club weight of a TS1 is much much lighter which is great for the person with low clubhead speed or that is trying to hit the ball farther.

Additionally, with the TS1 there are three loft choices. They are a 9-5, a 10-5 and a 12-5. Again as we’re talking about golfers who need help a 12-5 loft can get that ball airborne so for seniors, ladies or newer golfers more loft is very helpful.

Then with the adjustable hosel on these clubs, you can actually go up and down in loft just by adjusting the hosel which is a newer feature that we’re seeing in the TS series drivers.

Titleist TS2 Driver

Next we have the TS2 Driver. This is not a new driver but the TS2 is the everyman golf club. It’s a mid-launch Golf Club that is going to be for that mid everyday golfer. These are golfers anywhere from a 10-20 handicap. This driver also has seven different shaft options. They have a wide variety of shafts from 50 to 80 grams available for you to fit to your liking.

From a design standpoint, you’ll see that this driver has a little different tungsten weight in the back but again this club also has a very high center of gravity. It’s going to have a little bit lower spin and a little bit lower launch than the TS1 does and is actually available in a couple more lofts. This driver is available with 8-5, 9-5, 10-5, and 11-5 lofts.

The TS2 also has a fairway wood version which the TS1 does not have, but we expect them to come out with a version of fairway woods for the TS1 and TS4 soon.

Titleist TS3 Driver

The TS3 has also been out for a little while. This club is a bit more pear-shaped it isn’t quite as wide from the face to the back and there is no tungsten weight making the center of gravity more forward in this one than the previous two clubs.

The TS3 is not quite as forgiving but because the weight is forward it’s going to be a little bit lower spinning. The face is a little bit deeper which is going to bring the trajectory down, so that better player who is trying to reduce the spin and hit that ball farther will be able to get that.

This club is really great for the players with clubhead speeds of 110-115 mph off the driver and is more workable. So, if you are a player that wants to hit the ball left to right or right to left based on the hole you’re playing having the weight forward in the driver is going to allow you to do that.

This clubs isn’t for the player that’s just up there praying it’s going to go straight, this is for the player that has an idea of where the ball is going to go and how they want to work that ball and tune it around.

This is for a little bit better player, probably in the 5 to 15 handicap.

Titleist TS4 Driver

Last but not least we have the new TS4 and this one does have a tungsten weight in the bottom, but it is closer to the face of the club. This club is way different than all the other clubs because this is bringing the moment of inertia closer to the face and as the weight goes towards the face the spin and trajectory go down a lot making this the perfect club for the advanced golfer.

This is a great driver for the low handicapper and the tour players who are creating an exceptional amount of spin off their driver with a clubhead speed that’s upwards of 115-120 mph. These players are putting tons of spin on the ball and they need everything they can to reduce the spin to maximize their distance and that’s what the new TS4 is going to do for their really hard swingers.

This golf club is going to be the lowest spinning driver the Titleist has ever made.

However, there are exceptions to all the rules. A golfer who actually has a very choppy swing or as has an arc that is coming right down on the ball and generating an enormous amount of spin off their driver has a tendency to hit the ball super high and this might be a great option for them because it’s going to bring the trajectory down and bring their spin down. There are exceptions to every rule but for the average consumer, this typically won’t be the club for you.

This club in only available with 8-5. 9-5. and 10-5 lofts and still available with any of the stock shafts that can make the club heavier or lighter as well as have an impact on the torque of the clubs. So, aside from picking the right driver, you also need to be aware of which club you choose, as this can have a major impact on performance as well.

Between the different shafts, heads, lofts and more there are literally hundreds of different options for you to choose from when picking out the perfect club for you.

If you aren’t sure which shaft or driver you should get, you can always give us a call to get customized advice from our golf clubs experts at (916) 808-0977.

Overall, those are the pros and cons of the Titleist TS1, TS2, TS3, TS4 drivers, I hope you found this helpful!

If you ave any questions or comments you can leave them below and we will get back to you, we love hearing from you!

3 Quick Tips to Get Out of the Bunker Every Single Time!

When it comes to trying to get out of the bunker, there are a few key points you need to keep in mind.

1.) Your Stance

When you’re in the bunker you want to get your feet nice and wide apart. You want to get into an athletic stance, almost like if you’re playing defense in basketball.

Bend your knees and put your hips back a bit to be able to have a stable foundation for your swing.

2. Put Weight on Your Front Leg

Net, you need to lean your weight on your front leg. This will be your right leg if you’re left-handed and you left leg if you are right-handed.

You do this to get extra leverage on the ball and to change your attack angle so that you can get even more of a nice ark on your shot and really get out of the bunker.

One of the biggest reasons that people don’t get out of the bunker is because they don’t get far enough under the ball and don’t hit it high enough to get over the lip.

Putting your weight forward like this allow you to make sure you get under the ball and pop it out the bunker.

3.) Big Swing

Lastly, you want to take a big swing to make sure that you really get under that ball.

You to focus on a nice high finish and hit that sand right behind the golf ball with a big finish toward our hole.

You want to hit the sand right behind the ball so that you don’t top it and make great contact with it.


So, in short, the three things you need to keep in mind to get the shots out of the bunker are:

  1. Athletic Stance
  2. Weight on that left side
  3. Big Swing and Hit the Sand Right Behind the Ball

Apply those 3 things and you will definitely see and improvement in your ability to get the ball out of the sand pit next time you hit it in.

Why are Golf Clubs so expensive?

Some of us have experienced sticker shock when buying clubs before. It feels like clubs have been getting more and more expensive lately. Why are golf clubs so expensive? Are golf club companies charging so much simply because they can get away with it? To answer these questions we will analyze the financial statements of Callaway and Acushnet (Parent company of Titleist, FootJoy, and Pinnacle) between the years 2015 and 2017. The best way to understand something is to follow the money.

Firstly, we can start with the retailer markup on golf clubs. These markups average between 30-35% of the total cost of the club. This percentage sounds high at first, but that number represents the entire gross income of a retailer. That is where every expense is paid for the retailer. This includes the cost of salespeople, sales facilities, merchandising, rent, cashiers, etc. The golf club manufacturer typically decides the retail markup percentage. Interestingly, the golf industry is well below the common keystone pricing markup of 50%. After all expenses, the best golf retailers rarely profit more than 2-3% of the total cost of a club. However, as a whole, we can say that around 33.33% of the cost of a golf club is the markup from the retailer.

The financial statements used to calculate the next percentages are publicly available because both Callaway and Acushnet are publicly traded companies. The reports analyzed include all items sold by either company and are not limited to the sale of golf clubs alone. However, the breakdown of company expenses will give a good indicator as to why golf clubs are priced the way they are.

We will start with total sales to gain a sense of scale between these two companies. Between 2015 and 2017, Acushnet recorded an average annual sales figure of $1,545,164,000. Meanwhile, Callaway averaged an annual sales figure of $922,000,000 between the same years. Now those are massive numbers, but it’s important to remember that again those figures are sales numbers and not profit. For example, Acushnet’s net profit in 2015 was less than $4,200,000.

If Acushnet’s net profit in 2015 was less than 0.28% of their total sales, then where did all that money go? Pro V1’s, Scotty Camerons, and Titleist clubs aren’t cheap. How did Acushnet barely break even in 2015? Well, Acushnet’s “cost of goods sold”, a term used to describe the material and direct labor costs of producing a product, was $727,120,000 in 2015. This number represents 48.38% of its total sales. Callaway’s numbers tell a similar story. The same year in 2015, Callaway’s cost of goods sold was $487,950,000. This represented 57.82% of their total sales that year. Overall, we can deduce that roughly 33.33% of the price of a club is material and manufacturing cost.

If it only costs golf manufacturers half the price of a club to make it, then where are they spending the other money? Well, obviously golf clubs have to be researched and designed. Acushnet claims to employ, “Over 80 chemists, physicists, mathematicians, computer scientists, engineers and technicians” in their golf ball department alone. Between 2015 and 2017 Acushnet spent an average annually of $47,643,000 on research and development. This equates to approximately 3.1% compared to their total sales. Callaway averaged $34,370,000 annually on research and development during the same time span. For Callaway, this as equal to 3.7% of their gross sales. Many will be surprised by this relatively low percent spent on research and development. It means that approximately 2.33% of the cost of golf clubs is spent on research and development.

How can 53.5% of the cost of a golf club be used for the material, manufacturing, research, and development, yet golf companies are still making such a slim profit? What else are companies spending money on? This is where “selling, general, and administrative” (SG&E) costs come into play. This term refers to all corporate, sales, and marketing costs. Acushnet averaged an SG&E (not including research and develop) cost annually of $594,886,000 between 2015 and 2017. This was approximately 38.5% of their total sales. Meanwhile, Callaway in the same three years averaged annually an SG&E cost of $319,597,000 (not including research and development), which calculated out to 34.7% of their gross sales. We can estimate around 24.33% of the cost of a golf club is spent on corporate, sales, and marketing expenses.

This leaves 10% of the money from gross manufacturer sales still unaccounted for. Well, an approximated 3.3% (or 2.22% when compared against the total cost of the club) of that is accounted for by the manufacturer’s income tax and then that leaves just an estimated 6.6% for net profit. Acushnet averaged an annual net income of $50,097,000 after taxes between 2015 and 2017, or 3.2% of gross sales. Over the same three-year time span, Callaway averaged $81,760,000 in net profit after taxes or 8.9% of gross sales. These percentages are consistent with our estimated averages. This means golf manufacturers are approximately only profiting 4.46% off of the cost of a golf club.

Review of the NEW Titleist TS4 Driver!

The new Titleist TS4 Driver is out and if you are an advanced golfer who wants more distance and more control, then this is the driver for you!

This driver is very different than the others in this series. While they are geared toward the beginner to the intermediate golfer, this club is geared toward the advanced golfer who has more control over their swing and who wants more distance and control of their shot.

As of right now, this golf club is set to be the lowest spinning driver that Titleist has ever made.

What makes this club so different is that the engineers at Titleist have brought the moment of inertia closer to the front of the club rather than the back by placing a tungsten weight close to the face. As the weight goes towards the face the spin and trajectory decrease which increase the distance you can hit the ball.

These specs are heavily sought after by low handicappers and players that are on tour who are creating an exceptional amount of spin off their driver with a clubhead speed that’s upwards of 115-120 mph. These players are putting tons of spin on the ball and they need everything they can to reduce the spin to maximize their distance and that’s exactly what the TS4 is designed for!

Check Out the TS4 Driver Here

However, there are exceptions to all the rules.

If you are a golfer who has a very choppy swing or your arc is coming right down on the ball and generating an enormous amount of spin causing you to hit the ball super high, then this might be a great option for you, even if you might have a bit of a higher handicap.

However, unless you fit that exception, this club is not the best fit for the average golfer.

This club is available in 8-5, 9-5. and 10-5 lofts, as well as seven stock shaft of varying weights and flex that you can choose from to get the club that is the best fit for you.

If you are an advanced golfer looking for a way to gain an edge on the course and some yardage on your drive then you definitely need to give the Titleist TS4 Driver a look!

However, between the different shafts, heads, lofts and more there are literally hundreds of different options for you to choose from when picking out the perfect club for you so if you have any questions feel free to give us a call to get customized advice from one of our golf clubs experts at (916) 808-0977.

Titleist TS1 Review

Very recently, Titleist has released their NEW TS1 Driver and we are very excited about it!

Titleist has always been known as the avid golfers go-to brand meaning that if you were playing twenty-five rounds of golf or had a handicap of around 10-15 or below Titleist was a brand for you.

However, the TS1 has broken the mold by becoming the club for EVERYONE. For the very first time in Titleist’s history, they actually have made a golf club that can be played by more inexperienced golfers with higher handicaps in the 25 to 35 range.

What they have done is created a driver that has a specific shape and weight distribution that creates a very high MOI (Moment of Inertia) and that’s a good thing! More MOI means more forgiveness, so if the weight is in the back of the golf club, like it is in this one, it’s going to make the club more forgiving and make golf more enjoyable for you.

If you look at this club, you can see a little dial where the tungsten weight is at the back of the driver. The idea here is that the further you can move the weight back in a golf club the more moment of inertia it has, meaning that if you hit the ball off the heel or toe, the head will twist less, keeping your shots straighter and making them more consistent.

All of the vendors that are building golf clubs for the medium to high handicap players are all trying to move that center of gravity as far back in the golf club as they can to create a higher trajectory, more forgiveness, and lower spin.

Check out the Titleist TS1 here!

Low spin out on tour is what they’re going for, but for the average golfer, spin can help you get the ball airborne which is good for the medium to high handicap players.

The other big thing that they’ve done on this driver is the overall weight of it. The TS1 is much much lighter than many other drivers, including the other Titleist TS drivers, which helps those with low clubhead speeds that are trying to hit farther finally get some additional yardage on their drives.

With the TS1 there are three loft choices. There’s a 9-5, a 10-5 and a 12-5. Again as we’re talking about golfers who need a bit of help, a 12-5 loft can get that ball airborne even more easily. So for seniors, ladies or newer golfers more loft is very helpful.

And, if all of those features weren’t enough, this driver also has an adjustable hosel that allows you to go up and down in loft just by adjusting the hosel so that you can adjust the loft to your exact needs.

Overall, the Titleist TS1 Driver is an exceptional driver for higher handicap golfers wanting to lower their scores and have more fun out on the course!

If you would like to check it out you can here, and if you have any question about this club, customizations or anything else, feel free to call us at (916) 808-0977!

World’s Most Expensive Golf Set

We’ve all experienced sticker-shock browsing golf clubs before. Golf equipment seems to be getting more and more expensive each year. However, there are clubs that exist, which stand well above the others in cost. Therefore, we’ve accumulated a list of the most expensive golf clubs in the world. If you’re looking to impress your friends and don’t need to put a down payment on a house, then these clubs are for you.

We will start with our budget box set option. Box sets are often great value and allow entry players to get every club they need in a clean, matching the set. This set is no different. Honma celebrated their 60th anniversary with the release of their 5-Stars 60th Anniversary set. They generously include a driver, two fairways, a hybrid, seven irons, two wedges, a putter, and a leather golf bag. This set will only set you back $59,999.99 if you are even able to find someone to sell you one. This high price is due to the precision titanium construction and the gold and platinum plating. Likewise, these ones of a kind golf shafts are constructed out of a 10-axis carbon sheeting. There is no doubt, these are some of the fanciest looking clubs in golf. It is also a bargain compared to the set we pieced together. Because we chose the Honma 5-star as our box set, we have omitted other Honma clubs from our pieced together list.

Driver: For the driver, we have selected the Maruman Majesty Prestigio X Driver. This gold plated Japanese driver is a steal at just under $2,199.99. While not utilizing the bleeding edge of technology, this driver still is a show stopper by its beauty alone. It looks more like a piece of expensive jewelry than a tool.

Fairway Woods: Following behind the driver, we chose the Maruman Majesty Prestigio X Fairway Woods as well for this set. Not only will these perfectly match your gold plated driver, but it also features a titanium-tungsten face for added distance to your shots. Two of these will cost you over $2,999.99, so maybe hide this receipt from your wife.

Hybrid: The hybrid in this ultimate set will be the GIII Signature Utility. This Japanese club is gold plated like many of the others but is unique with its crown channel technology. Nevertheless, this club doesn’t even need much performance as it could win on style points alone. Although at an expensive price of $1,199.99 per club, it hopefully will take a stroke or two off your game as well.

Shafts: Obviously we will not be using the stock shafts that come with the clubs already mentioned. Instead, we have picked out the Seven Dreamers Custom Design Carbon shafts. Each shaft costs $2,399.99 so it will cost 11,999.99 to fit the five clubs we have already picked out. The cost of a set of iron shafts is $9,000. That price does not include the fitting cost, so keep that in mind.

Irons: The Titleist CNCPT CP-01 and CP-02 irons the newest state of the art clubs from Titleist. A set of seven clubs will set you back a cool $3,999.99. These futuristic hollow irons utilize an ultrathin face and a mysterious secret alloy never before used in the golf industry.

Wedges: Moving away from the gold plated luxury clubs, we picked out two PXG Darkness 0311T milled wedges. These wedges are part of a special collection PXG is doing inspired by the company’s founder, Bob Parsons. These two custom wedges are available for $1599.99 combined currently.

Putter: The crown jewel of this bag is the putter we have chosen. It is by far the most expensive item so far. At a price of $149,999.99 you better not accidentally leave it by the green. It is called the Barth and Sons’ GoldenPutter: First Lady Edition. Reviews on the club are scarce as I’m sure few of them are actually used. However, worst-case scenario you could recoup your money by selling all of the diamonds, gold, and platinum that are used on the putter.

Golf Bag: Now that we have picked out all of the golf clubs, the last thing we need to complete our set is a golf bag. For this, we chose the Barchi Empire Black Golf Bag. These handcrafted Italian bags are currently listed for $56,999.99. It is made from 100% crocodile skin and carbon fiber. It is a definite showstopper even if it is not your particular style. They even throw in five matching head covers for that price. Unfortunately, the shipping cost is not included.

All in all, our most expensive set comes in at $255,000.00, not including taxes or shipping. You also might want to insure this set when it arrives as well. This also means it is the same price as a Ferrari 488 supercar, which then creates an interesting dilemma. Do you want to spend your weekends on the golf course or the race track? If it was my money, I think I would just get both.