THE #1 PUTTER MODEL ON THE PGA TOUR The hottest putter model on the PGA TOUR just got even better. To celebrate the 10th year of Spider putters, TaylorMade built upon every technology and design to create Spider X—fully redesigned and optically engineered to provide more stability and a reimagined approach to alignment.
THE X PHILOSOPHY Spider X revolutionizes the way putters achieve optimal stability and alignment by reengineering the mass properties of the head and introducing a new optically engineered True Path alignment system.
Discover the new Spider X Line of Putters for yourself!
The new Epic Flash driver employs a new Callaway technology called Flash Face to help golfers get more ball speed for more distance. That great feeling you get when you make a good swing and crush one off the tee? Flash Face makes the ball go faster and farther.
How? Flash Face’s unique, internal mapping consists of dozens of subtle ripples flowing from heel to toe. Though the size, height, and configuration of the ripples appear random, they, in fact, work together cohesively to elevate COR in the face’s center region. That convention-defying accomplishment results in a significant ball speed boost for a noticeable distance increase when you make solid contact, helping make your longest drives go even longer.
Flash Face’s sophisticated architecture was created by Artificial Intelligence – the first known instance of using A.I.in the golf equipment industry — and “Machine Learning,” a field of computer science that uses statistical techniques to give computer systems the ability to “learn” with data without being explicitly programmed. A new driver face design typically takes eight to ten iterations. Through Machine Learning, Callaway’s computers cycled through 15,000 face architecture iterations, learning from each one, before arriving at Flash Face.
The distinctive topography on the inner side of the Flash Face is forged from special titanium and heat treated at 595 Celsius (1100F) for two hours to create a face that combines a low modulus measurement, for flexibility and speed, with excellent strength properties.
The Epic Flash driver also incorporates Callaway’s revolutionary Jailbreak technology that promotes fast, face-wide speed. The two internal, hourglass-shaped Jailbreak bars connect the crown to the sole, stabilizing and stiffening those two parts at impact, allowing the face to take on greater impact load to generate faster ball speed. Together, Flash Face and Jailbreak make the Epic Flash one of the most innovative and technologically advanced drivers in Callaway history.
“We couldn’t have come up with Flash Face using conventional engineering principles,” said Dr. Alan Hocknell, senior vice president of R&D. “We wouldn’t have gone in this direction without A.I. because it’s non-intuitive compared to previous face technologies, including Callaway’s own VFT and X-Face. The wave configuration isn’t symmetrical, nor does the pattern seem logical. Yet the ripples work together in a complex manner to maximize ball speed. There’s never been anything like Flash Face before in golf equipment, and the effect on performance is intense.”
Employing A.I. allowed Callaway engineers to speed the evolution of face technology dramatically – “Flash Face isn’t something a human would have arrived at any time soon,” said Hocknell. “Without the help of A.I. and machine learning, we couldn’t have come up with this design.”
Epic Flash also incorporates a new triaxial carbon fabric, called T2C, which has a tighter weave that allows us to take weight from the crown and reposition strategically in the head to create high MOI that promotes better distance and accuracy performance on mis-hits.
Epic Flash also benefits from Callaway’s proven Adjustable Perimeter Weighting, with a 16-gram sliding weight that can be easily positioned anywhere on the built-in track at the rear of the clubhead. The golfer can promote draws, fades or a straighter flight by positioning the weight in different places on the track.
Consumers have a choice of three premium stock shaft options: Project X EvenFlow, Project X HZRDUS Smoke and Mitsubishi Tensei AV. Stock grip is Golf Pride’s premium Tour Velvet ALIGN Grip – the #1 grip model on the PGA Tour — with a special green reminder ridge unique to the Epic Flash.
New Flash Face Technology for Faster Ball Speed Callaway engineers used Artificial Intelligence and Machine Learning to create a radically different face design to promote faster ball speed in the center region of the face.
Jailbreak Technology for Faster Ball Speed Internal Jailbreak bars stiffen and stabilize the crown and sole, placing more impact load on the face to promote faster ball speed.
New T2C Triaxial Carbon Crown Material for Higher MOI A new lighter triaxial carbon fabric called T2C has a tighter weave; the weight it saves is redistributed within the head to raise MOI for exceptional forgiveness on off-center hits.
Adjustable Perimeter Weighting for Ball Flight Control Sliding 16-gram weight gives golfers the power to easily promote draws, fades or a straighter flight.
New Pro V1 and Pro V1x’s are now available to order
Faster from core to cover, the new Titleist Pro V1 and Pro V1x golf balls have been designed to leave the clubface with more ball speed and lower long game spin for more distance while providing the best short game control to help golfers shoot lower scores.
MORE OF WHAT’S FAST, LESS OF WHAT’S NOT. More ball speed and less spin in the long game with the best Drop-and-Stop short game control.
17% THINNER COVER A More Efficient Design. The proprietary cast thermoset urethane elastomer cover system provides the best scoring control. While great for generating high spin on approach shots and short game shots, the cover does not contribute speed. By reducing the cover thickness, we have added speed while retaining the spin and control.
NEW, LARGER CASING LAYER More of What’s Fast. The casing layer is the speed enhancing, spin optimizing layer that helps power Pro V1 and Pro V1x for exceptional distance in the long game. The new 2019 Pro V1 and Pro V1x golf balls have larger casing layers, adding more fast material to their respective designs.
NEW, FAST CORE More Speed. Less Spin. Same Feel. The combination of the most advanced formulation and processing capabilities deliver powerful engines to Pro V1 and Pro V1x golf balls. The new cores have more speed and less spin while maintaining their feel characteristics and compression.
NEW PRO V1 For golfers looking to shoot their best scores, the Titleist® Pro V1® golf ball provides total performance from tee to green with penetrating flight and very soft feel.
What balls are the PGA Tour Professionals using out on tour? We have compiled a list of the top 50 ranked PGA players and their golf balls (as of 2018)
As this list was compiled, I found it interesting that there were only nine golf ball models used among the top fifty players in 2018. There were five brands played, Bridgestone, Callaway, Srixon, TaylorMade and Titleist. Even among the nine models, there wasn’t much difference in the golf ball models being used. For Titleist, the #1 ball used among the top 50 players, the only balls being used were the Pro V1x or Pro V1. Tour players using TaylorMade were only using the TP5 or TP5x, Callaway was represented by the Chrome Soft X or Chrome Soft and Bridgestone made the list with their Tour BX and Tour BXS golf ball. Basically, there may be many golf balls in the retail stores, but the top players on the PGA Tour are not going to be playing much variety.
With an emphasis on speed-generating face technology, maximized MOI’s and added adjustability, PING today introduced the G410 fairway woods, hybrids and crossovers to ensure golfers have multiple options to properly gap their sets. The new custom-fit, custom-built equipment is available for pre-order at MortonGolfSales.com, an authorized online PING golf shop.
“With the added distance golfers are enjoying in their drivers and irons due to all the advancements in technology, ensuring a set make-up that delivers the proper gapping is more important than ever,” said John K. Solheim, PING President. “Our G410 fairways woods, hybrids and crossovers offer golfers multiple options to transition from their mid- and long-irons into clubs that are easier to hit and provide tremendous distance while maintaining the necessary gapping benefits. They each provide varying performance features and launch characteristics. We’ve got everything from a low-spin 3-wood optionand a 2 crossover all the way to a 6 hybrid. We encourage all golfers to undergo a thorough gapping analysis with an authorized PING fitting specialist to determine their ideal set make-up.”
Maraging-Steel Face Technology
To maximize distance in the G410 fairway woods, hybrids and crossovers, PING has employed C300 maraging steel as the face material. One of the strongest alloys in the world, maraging steel is commonly used in the aerospace industry, where strength and flexibility are necessities. It’s those properties that also make it an ideal face material to deliver more flexing for faster ball speeds that launch shots farther and higher.
“With maraging steel, we have a material that allows us to go extremely thin with the face to give us the faster ball-speed gains we’re seeking for more distance and higher launch. The results have been amazing as we’re seeing face flexing equal to the thickness of the face,” said Solheim.
A Focus on Forgiveness
In the G410 fairway woods, a low-back CG and high-density tungsten weight positioned at the extreme boundary of the head provides greater stability and forgiveness. A larger profile and high-density tungsten back weight in the G410 hybrid drive the MOI higher to ensure golfers the forgiveness they require while launching the ball higher. The G410 crossover, which has been streamlined to provide more iron-like performance, relies on a 30-gram dual-density tungsten toe weight to maximize forgiveness.
“Providing the most-forgiving clubs in the industry remains a top priority for us,” Solheim said. “The use of multi-material construction and high-tech manufacturing processes allow us to consistently increase the MOI and design clubs that fit the needs of all golfers. Whether they prefer the performance of a fairway wood, the reliability of a hybrid or the versatility of a crossover, golfers can always count on a certain level of forgiveness from our clubs.”
PING’s First Adjustable Hybrid Hosel
The addition of a patented, eight-setting adjustable hosel to the hybrid greatly expands the fitting options to ensure proper gapping for golfers who rely on hybrids as mid- and long-iron replacements. The lightweight and aerodynamic adjustable hosel, which is also in the G410 fairway woods, offers loft (0, +1⁰, +1.5⁰, -1⁰, -1.5⁰)and lie adjustments (including up to 3⁰flatter than standard) to optimize ball flight.
“Loft and lie adjustability in the hybrids will greatly benefit golfers,” said Solheim. “It’s a technology our fitters have been asking for and we’re excited to bring it to them to help golfers fine-tune their ball flight and dial in their gaps. We’ve also expanded the color code options in the crossover to further customize them for lie angle to better transition into an iron set.”
Powered by a forged, maraging-steel face, the G410 fairway woods are engineered to launch the ball easily and deliver faster ball speeds on a penetrating trajectory that maximizes distance. PING engineers positioned the low-back CG slightly forward of the G400 model to deliver more energy from the shallower face while providing greater stability. Eight fitting positions in the new lightweight, aerodynamic hosel sleeve enable golfers to tune their trajectories through loft and lie adjustments. Three models (Std., SFT and LST) ensure an option to fit every golfer.
Moreheel-side weighting and a lighter swing weight help square the face to create right-to-left shot bend (RH golfers). The heads are slightly larger to drive the MOI higher, and lofts are 1.5˚ higher to produce easier launch.
The all-new, slightly smaller head has a CG slightly lower and more forward than the standard head to launch shots higher with less spin, resulting in longer shots that get airborne easily, a good fitting option for faster swing speeds and high-spin golfers.
Our first-ever adjustable hybrid allows golfers to customize their ball flight eight different ways through loft (+- 1.5˚) and lie combinations for consistently better results. Thinner and more flexible, the maraging-steel face generates faster ball speeds and higher launch. A larger profile and high-density back weight provide added stability and elevate MOI for more forgiveness.
With a thin, maraging-steel face for faster ball speeds and a 30-gram dual-density tungsten toe weight to increase the MOI, the G410 Crossover combines the precision and control of an iron with the speed and forgiveness of a hybrid.The G410 design is significantly shorter heel to toe and narrower in the sole than the G400. Available in 2, 3 and 4, the stainless-steel head sets up square and offers a clean, premium look with the gearing properties of an iron to allow precision shot making. To ensure a solid feel and sound, the internal ribs are engineered to help stiffen the clubhead body.
Bridgestone Golf, the #1 Ball-Fitter in Golf, has unveiled its innovative e12 family of golf balls, using 12 years of proprietary ball-fitting data to take distance and accuracy performance to a new level.
The e12 family of balls builds upon the 3-piece, surlyn construction, spin-reducing forgiveness of Bridgestone’s popular e-series, now with more power than ever before. The e12 family includes two models – e12 SOFT and e12 SPEED – delivering increased firepower off the tee and reduced sidespin for players who need it most.
Both of the e12 balls feature Bridgestone’s proprietary new Active Acceleration Mantle layer as a key component of their 3-piece construction. The Active Acceleration Mantle is comprised of a new High-Performance Polymer material that provides increased thrust and higher initial velocity at impact while allowing Bridgestone to soften the core for greater forgiveness and enhanced feel.
In addition, each of the balls utilizes Bridgestone’s Delta Wing Dimple pattern for less drag and optimized aerodynamics. The e12 SOFT is designed specifically for players with less than 105 mph swing speeds who fight sidespin challenges, while the e12 SPEED is intended for higher swing speed players (greater than 105 mph) who struggle with accuracy off the tee.
“With the benefit of 12 years of ball-fitting data, we have amassed an incredible body of data that has allowed our R&D engineers to pinpoint specifically what causes players to lose distance and accuracy in golf ball construction,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf. “Contrary to the traditional school of thought in golf ball design, where power comes solely from the core, our new Active Acceleration Mantle actually allows us to derive additional power from the mantle layer to boost distance. We’ve created the ‘holy grail’ of distance performance golf balls – a 3-piece surlyn construction that minimizes sidespin to provide ultimate forgiveness, while delivering velocity needed to ensure maximum distance.”
The Bridgestone e12 SOFT and e12 SPEED balls will hit retail on February 15, 2019, and feature a street price of $29.99 per dozen. They will be available for retail on MortonGolfSales.com. In addition to the classic white version, the e12 SOFT will also be available in bright Matte Green, Matte Red and Matte Yellow colors.
In addition to the new e12 SOFT and e12 SPEED, Bridgestone Golf has a diverse portfolio of golf balls, designed based on information gleaned through ball-fitting, to meet the needs of a wide range of player performance characteristics, including the popular TOUR B series. For more information on the company’s entire offering of golf balls and for help selecting the right ball for you, visit bridgestonegolf.com.
About Bridgestone Golf Based in Covington, GA, Bridgestone Golf USA manufactures premium golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and today has more golf ball design patents than any other company. Beginning in 2006, Bridgestone revolutionized golf ball selection with its custom ball-fitting program, identifying a golfer’s ideal golf ball based on personal swing characteristics. Today, as the #1 Ball-Fitter in Golf, Bridgestone has conducted over 2.1 million fittings via a combination of live-fitting, online selection and its B-FIT App. The consumer data gathered from ball-fitting continues to inspire Bridgestone’s innovative new golf ball designs, yielding industry-leading performance products for the entire range of players, from recreational golfers to the best in the world. Bridgestone Golf is proudly represented on international professional tours by icons such as Tiger Woods, Fred Couples, Matt Kuchar, Bryson DeChambeau and Lexi Thompson. Bridgestone Golf USA is a wholly-owned subsidiary of Bridgestone Sports Co. Ltd., headquartered in Tokyo. More information: bridgestonegolf.com.
Morton Golf brings you inside coverage from our staff of thirteen that are attending the 2019 PGA Merchandise Show in Orlando, Florida.
The 66th PGA Merchandise Show, held January 22-25, 2019, in Orlando, will welcome some 1,000 top golf companies and brands and more than 40,000 industry professionals from around the world to the industry’s annual global summit for the business of golf. The PGA Show Demo Day, the world’s largest professional golf testing event, was held on Tuesday, January 22, at the Orange County National Golf Center. During PGA Show days, January 23-25, at the Orange County Convention Center, PGA Professionals, retailers, and industry leaders will uncover the latest trends, source the newest golf merchandise, test the latest equipment, learn proven business best practices, network among peers and move forward the business of the game. The PGA Merchandise Show, “the MAJOR of Golf Business,” is a trade-only event, not open to the public.
We bring you an insider’s look at the top trends and cool new products and tech gear coming your way in 2019. If you have any questions, don’t hesitate to leave a comment and we’ll get back to you!
Friday, January 25, 2019
The energy at the PGA Merchandise Show has been positive this year and the buyers are excited for all of the new product introductions available soon! Here are a few of the items that caught our eye today!
Lucky in Love is a stylish women’s golf clothing company. Check it out with the buyers from Morton Golf Sales and Haggin Oaks.
The new hat collection from PING. Cannot wait to see what else PING has in store for 2019!
Katherine from Katherine Way presents a sneak peak of their upcoming collection featuring bright and fun patterns that transition well from the golf course to dinner, work or even the beach!
Bad Birdie is a new line that our buyers really liked. It will be arriving inside the Haggin Oaks Golf Super Shop in Sacramento in March 2019. There will be several different prints in both Ladies and Men’s that will be brought in. If it performs well, it might show up online at Mortongolfsales.com soon too. Bad Birdie features premium, hand-sewn Golf Polos with moisture-wicking and anti-odor fabric.
Not everything is at it seems at the show…. some of the ‘displays’ are more alive and interactive than others….
Surprize Shop – A little shop for ladies!!! Fun ball markers, gift cards with attached ball markers, towels, socks and visors…all with a lot of bling!!
ClicGear is introducing a rainbow of new colors for 2019. Their push carts have proven highly successful in Morton Golf’s retails stores and our buyer, Tammy, promises to have the new colors arriving soon.
Thursday, January 24, 2019
Glove It offers golf, tennis, and active lifestyle accessories such as gloves, golf bags, visors, and cross body bags. Check out the new bags/accessories for 2019. Super colorful, fun new patterns and colors coming soon. Turquoise, bright pinks and purples!! Look for a display in our flagship store, the Haggin Oaks Golf Super Shop in Sacramento, CA, coming in Spring 2019.
Donald Ross Sport features timeless and classic apparel designs for men.
Jofit is all about breaking down the walls of tradition to empower women to reach new limits both on and off the course. Here is a sneak peak at the JoFit line for the Solheim Cup 2019. The brand looks to create a community of confident women. Believing in yourself is the secret to life.
Here is a sneak peak at the Ralph Lauren Summer / Fall 2019 Collection
The celebrities and Tour Players are making their appearances throughout the show today. John Daly was also spotted by our team at the Loudmouth booth.
Arriving February 8, 2019, Stroke Lab from Odyssey is about challenging common, well-established putter norms with innovative ideas that promote better performance. The new Stroke Lab line of putters incorporates a unique new method of weight distribution designed to improve the physical dynamics of the stroke.
Most golfers’ putting strokes are inconsistent. Yet most putting technologies focus on improving alignment or improving the quality of roll. They attempt to mask a given stroke’s weaknesses instead of improving those weaknesses. Odyssey’s new Stroke Lab putter line helps improve the stroke through a profound change in weight distribution made possible by an innovative new shaft*. This is a completely new approach to putter weighting, and only Odyssey has it.
The Stroke Lab shaft is a full 40 grams lighter**, made possible by an innovative new multi-material shaft design that combines a graphite body with a steel tip to net out at just 75g, with most of the mass concentrated in the tip. We’ve redistributed that saved weight by adding 10g to the head in the form of two sole weights, and adding 30g to the grip-end via a 10g-lighter grip and 40g end-weight.
The effect of Stroke Lab’s innovative weight distribution on the stroke is dramatic. Odyssey studies indicate improvements in the consistency of backswing time, face-angle at impact, ball speed, and ball direction*. Feel for the putterhead becomes more acute, helping the golfer repeat the same, smooth stroke time after time.
Stroke Lab putters are targeted at any golfer who wants to putt better (that’s everyone). The Stroke Lab lineup consists of 10 great shapes — six mallets and four blades – all with our newest White Hot Microhinge insert for smooth roll and great feel, in a choice of pistol grip or oversize grip.
“You feel the difference immediately,” said Luke Williams, senior director of putter marketing. “The putterhead moves freely, smoothly and on a sound path, helping you roll the ball accurately while giving you greater speed-control.”
“These new putters epitomize what Stroke Lab is all about,” said Sean Toulon, senior vice president and general manager of Odyssey. “Questioning the norm for the purpose of developing putters that perform substantially better to help golfers make more putts.”
Customize the colors on your New Callaway EPIC FLASH Driver!
Arriving February 1, 2019, the Epic Flash driver employs a new Callaway technology called Flash Face to help golfers get more ball speed for more distance.
How? Flash Face’s unique, internal mapping consists of dozens of subtle ripples flowing from heel to toe. Though the size, height and configuration of the ripples appears random, they in fact work together cohesively to elevate COR in the face’s center region. That convention-defying accomplishment results in a significant ball speed boost for a noticeable distance increase when you make solid contact, helping make your longest drives go even longer. If you want to customize the colors on your Epic Flash Driver, contact us at email@example.com or call 1-888-988-FORE (3673) and we’ll take care of you!
Bridgestone has quite the arsenal of players for 2019 utilizing their very progressive and high-performance golf balls. The complete PGA Tour players for Bridgestone golf include Bryson DeChambeau, Fred Couples, Matt Kuchar, Tiger Woods, Cheyenne Woods and Lexi Thompson.
The new Callaway APEX CF19 Irons featuring forged performance in a smoked finish. This is an update to the popular Apex CF 16 irons and will feature a variable thickness face design in the short irons. These irons will hit shelves on February 1 and should appeal to better, lower handicap players who are looking to add more distance to their game.
Check out the new Finn Scooter by Sun Mountain Motor Sports…golf is slow..play fast! Sun Mountain is a known leader in the arena of golf bags, and they are entering into motor sports with the new FinnCycle electric golf cycle. This super cool single-rider golf cart has a long lasting battery (up to 36 holes) and secures the golf bag to the center of the bike’s frame. Find it soon at select golf courses and available for individual purchase too! If you want to help speed up the game of golf, keep an eye out for the Sun Mountain FinnCycle.
Pictured here are Morton Golf’s Buying Team and Merchandisers, including Brett Parks, Debbie Austin, Tammy Beckman, Heather Hadley and Ken Morton, Jr.
Tom Morton, PGA Director of Coaching & Development for Morton Golf, celebrated his birthday with the team on January 23.
Ensuring the distance demands of today’s golfer while advancing PING’s reputation for making the most forgiving irons available, PING has introduced the G410 iron, a high-performance game-improvement model in a compact design.
The multi-material iron isavailable for pre-order and custom fitting at authorized PING golf shops around the world beginning today.
“In the G410 iron, our engineers challenged the idea that you can’t make an iron smaller and increase the forgiveness at the same time,” said John K. Solheim, PING President. “They’ve developed a clean, highly appealing design with less offset and a significantly higher MOI when compared to the G400 iron. It’s the most forgiving iron of its size. It will appeal to a very wide range of golfers as it produces faster ball speeds, maximum forgiveness and amazing feel with a pleasing appearance — all the attributes they need to hit their iron shots higher, farther and straighter.”
Re-shaping Distance and Forgiveness PING’s engineering team created a face and cavity structure in the G410 iron that delivers faster ball speeds and saves weight to expand the perimeter weighting. The additional weight savings are concentrated in the toe and hosel to achieve an 8% increase in the moment of inertia (MOI) for more forgiveness and consistency.
The more flexible, free-moving face amplifies ball speeds for greater distance and higher max height, allowing golfers to hit less club into the green with the control and precision to hold the putting surface. This is achieved by de-coupling the weighting structure from the face to create a larger flexing zone, which performs like a hinge to launch the ball faster and higher with consistency and predictability. The next generation of COR-Eye technology powers the performance in conjunction with the cascading sole design and deep top-rail undercut.
“The G410 iron represents several exciting iron design advancements for us,” said Solheim. “Our innovations like COR-Eye technology have allowed us to re-imagine the way we engineer an iron. By increasing ball speed as much as we have in recent models, our irons launch much easier and higher than ever. As a result, we can experiment with the size and shape of the head while improving the MOI properties so critical to consistent performance.”
High Marks for Look, Feel and Sound The clean, refined shape of the G410 iron results from a slightly shorter blade length and 10% less offset compared to the G400 iron, creating an inspiring blade-iron-style look with broad appeal. Its resilient hydropearl 2.0 finish provides an attractive appearance and contributes to smooth turf interaction. The full-cavity, co-molded aluminum and elastomer badge delivers a powerful, reassuring feel and sound.
“We all know the first impression of any club design is vitally important. It starts with the appearance at address and continues when the golfer solidly strikes that first shot,” said Solheim. “We’re seeing very positive results from our own data and hearing outstanding feedback from others about every aspect of the design and performance of the G410 iron.”
High-spin wedges Using the same geometry as the Glide 2.0 wedge series, the grooves on the G410 PW, UW, SW and LW are precision machined with a sharper edge radius, increasing interaction with the cover of the ball at impact and creating more friction for improved spin and trajectory control.
“The fully machined grooves on all four wedges are an example of the added detail we’ve engineered into the G410 irons,” said Solheim. “For players who want a consistent look and feel throughout their set, they can now enjoy much higher spin and control in their scoring clubs along with all the other performance benefits of the iron’s technology.”
Significant advancements in custom fitting while delivering golfers the highest MOI’s and ball speeds available highlight the new PING G410 Plus and G410 SFT drivers.
The multi-material drivers are available for pre-order today, online through authorized online PING retailer, MortonGolfSales.com. You will be able to find them available for custom club fitting in authorized PING golf shops around the world beginning in mid February.
“We’ve continued to increase both forgiveness and distance in the G410 Plus driver while adding more dimensions to driver custom fitting,” said John K. Solheim, PING President. Our new, movable-weight technology provides the benefits of custom CG locations, including directional control, without sacrificing MOI or ball speeds, which is what we’ve always seen with other non-fixed-weight drivers. The G410 Plus offers golfers a simple, logical way to customize their driver and allows them to swing away on the tee box without fear of missing the fairway. It puts tour-level fitting into the golfer’s hands. We’ve also expanded the loft and lie options with a new eight-setting, lightweight hosel that further fine-tunes ball flight.”
Custom CG locations
In the G410 Plus model, three positions (Draw, Neutral, Fade) for the ultra-high density tungsten back weight shift the center of gravity (CG) location by 1/10″ in each direction from neutral to influence left or right shot direction approximately 10 yards (20 yards of correction between Draw and Fade settings). By positioning the weight on the extreme boundary of the clubhead, the moment of inertia increases compared to the original G400 driver – ensuring golfers enjoy the added ball speed and forgiveness required to hit their tee shots longer and straighter.
“Our engineering team took on the challenge of advancing driver fitting through custom CG locations without compromising the key attributes that ensure performance,” said Solheim. “It’s amazing how they’ve been able to deliver this new fitting element while also improving ball speed and MOI. The movable-weight technology clearly demonstrates the effects on shot shape and the ability to dial in your desired ball flight. This additional fitting element optimizes a golfer’s trajectory – meaning they’ll consistently be farther and straighter down the fairway than ever before.”
The G410 SFT (Straight Flight Technology) model is engineered with a fixed ultra-high density tungsten weight positioned on the clubhead’sextreme perimeter and 50% more heel-side CG than its predecessor to ensure straighter ball flights. A lighter swingweight (D1) further influences direction by helping square the face at impact.
“There is still a large segment of golfers who will play better with a driver completely optimized for performance with the benefit of maximum fade correction,” Solheim added. “When we pioneered Straight Flight Technology several years ago, we wanted to provide a ‘slice-fixing’ driver without adding huge offset or just closing the face. The G410 SFT sits visually square at address and delivers all the performance benefits of the G410 Plus while ensuring a consistently straight ball flight.”
Dragonfly Technology Inside
A new “creased crown” design provides stiffening properties and combines with patented Dragonfly Technology on the inside to create an ultra-thin crown structure, which saves weight for optimizing the CG location and increasing forgiveness. Together with more aggressive and efficient Turbulator Technology, the 455cc head’s crown design provides a clean, powerful and faster look at address while making alignment nearly effortless.
Forged, T9S+ Face
The unique forging and patented heat-treatment process of the T9S+ face powers a thinner, hotter impact area that is precision machined to elevate ball speed across the entire face for more flexing and faster ball speeds. The forged face and the internal geometry of the head are instrumental in producing the powerful feel and sound of the driver.
Trajectory Tuning 2.0
The new, patented lightweight and aerodynamic adjustable hosel expands from five to eight settings, offering loft (0, +1⁰, +1.5⁰, -1⁰, -1.5⁰)and lie adjustments (including up to 3⁰flatter than standard) to optimize ball flight.
“The expansion of the loft options is a tremendous benefit for all golfers who can now further optimize their launch conditions, including increasing ball speed, with the guidance of a club fitter or through their own experimentation,” said Solheim. “The lie angle fitting option adds another layer of opportunity for expert club fitters to really fine-tune a golfer’s driver performance based on a more detailed analysis of their ball flight and launch conditions.”
New Counter-Balanced Shaft Technology
Continuing PING’s commitment to optimizing the entire club system, the engineering team developed the next generation of the Alta CB (counter balanced) shaft as the proprietary option in the G410 driver. The higher-launching, lightweight Alta CB Red 55 is engineered with an eight-gram counterweight in the grip end of the shaft, shifting the CG higher and allowing for more head weight to increase energy transfer and momentum – resulting in more ball speed and greater forgiveness. The high-performance PING Tour 65 & 75 (lower launch, low spin, stable feel), Project X EvenFlow Black 75 (low launch, low spin) and Mitsubishi Tensei™CK Orange 60(mid-launch angle, low spin) are available at no upcharge and ensure a shaft-fitting option to match the launch conditions of all golfers.