Cleveland Golf Introduces Frontline, A Completely New Way to Design a Putter
Cleveland® Golf, where scoring matters, is proud to announce the release of Frontline. With a radical new weighting that brings the center of gravity forward, Frontline provides a revolutionary process for engineering a putter. Frontline launches in North America on September 13, 2019.
“We are very excited about Frontline because it is a completely new approach to putter design,” said Jacob Lambeth, Research and Development Engineer at Cleveland Golf. “By pairing an extreme center of gravity with an improved speed optimized face, we’ve designed a putter that uniquely maximizes directional and speed consistency. Combined with slick black cosmetics, great shapes and hosel options for different stroke types, Frontline really is the whole package.
With Frontline, the challenge was creating a putter that’s powerful enough to counteract miss-hits and provide consistently straighter putts. The foundation of Frontline is Tungsten Forward Weighting, which places two Metal Injection Molded (MIM) tungsten weights in the face of the putter.
For decades, most mallets have weights in the rear of the putter to increase stability on off-center impacts, but this design places the center of gravity in the back of the putter. Frontline does the opposite, bringing the center of gravity forward for more accuracy on the greens.
Frontline features Cleveland’s Speed Optimized Face Technology (SOFT), which normalizes ball speed across the face for consistent distance performance on every putt. Every model in Frontline features an individualized SOFT pattern to help mitigate speed and distance loss, especially on off-center strikes.
Frontline offers three different mallet options that include Cleveland’s 2135 Technology to help with proper alignment when standing over that critical putt. Finally, Frontline offers two different hosel types to help provide a superior fit: single bend and slant neck. The single bend option is ideal for straight stroke types, while the slant neck option fits best for golfers with a slight arc stroke.
Key Innovations Inside Frontline:
· Forward Weights: With Tungsten Forward Weighting and the center of gravity positioned closer to the face, Frontline provides better stability through impact for straighter, more accurate putts.
· Speed Optimized Face Technology: Cleveland’s proprietary Speed Optimized Face Technology normalizes ball speed across the face, ensuring consistent distance performance on all your putts.
· 2135 Technology: Featured on the Elevado, Cero and Iso models, achieve perfect alignment on every putt, regardless of where your eyes are at address.
· Additional Hosel Configurations: Find a superior fit with two different hosel configurations to suit every player’s stroke types.
Frontline comes standard with the Lamkin SINKFit Pistol Frontline grip and is available in 33”, 34”, and 35” length options. The Frontline 4.0 blade MAP is $179.99, while the three different mallet models (Elevado, Cero, and Iso) MAP is $199.99. The Frontline Elevado, Cero and Iso feature single bend or slant neck hosel options.