Cleveland Golf Introduces Frontline, A Completely New Way to Design a Putter
Cleveland® Golf, where scoring matters, is proud to announce the release of Frontline. With a radical new weighting that brings the center of gravity forward, Frontline provides a revolutionary process for engineering a putter. Frontline launches in North America on September 13, 2019.
“We are very excited about Frontline because it is a completely new approach to putter design,” said Jacob Lambeth, Research and Development Engineer at Cleveland Golf. “By pairing an extreme center of gravity with an improved speed optimized face, we’ve designed a putter that uniquely maximizes directional and speed consistency. Combined with slick black cosmetics, great shapes and hosel options for different stroke types, Frontline really is the whole package.
With Frontline, the challenge was creating a putter that’s powerful enough to counteract miss-hits and provide consistently straighter putts. The foundation of Frontline is Tungsten Forward Weighting, which places two Metal Injection Molded (MIM) tungsten weights in the face of the putter.
For decades, most mallets have weights in the rear of the putter to increase stability on off-center impacts, but this design places the center of gravity in the back of the putter. Frontline does the opposite, bringing the center of gravity forward for more accuracy on the greens.
Frontline features Cleveland’s Speed Optimized Face Technology (SOFT), which normalizes ball speed across the face for consistent distance performance on every putt. Every model in Frontline features an individualized SOFT pattern to help mitigate speed and distance loss, especially on off-center strikes.
Frontline offers three different mallet options that include Cleveland’s 2135 Technology to help with proper alignment when standing over that critical putt. Finally, Frontline offers two different hosel types to help provide a superior fit: single bend and slant neck. The single bend option is ideal for straight stroke types, while the slant neck option fits best for golfers with a slight arc stroke.
Key Innovations Inside Frontline:
· Forward Weights: With Tungsten Forward Weighting and the center of gravity positioned closer to the face, Frontline provides better stability through impact for straighter, more accurate putts.
· Speed Optimized Face Technology: Cleveland’s proprietary Speed Optimized Face Technology normalizes ball speed across the face, ensuring consistent distance performance on all your putts.
· 2135 Technology: Featured on the Elevado, Cero and Iso models, achieve perfect alignment on every putt, regardless of where your eyes are at address.
· Additional Hosel Configurations: Find a superior fit with two different hosel configurations to suit every player’s stroke types.
Frontline comes standard with the Lamkin SINKFit Pistol Frontline grip and is available in 33”, 34”, and 35” length options. The Frontline 4.0 blade MAP is $179.99, while the three different mallet models (Elevado, Cero, and Iso) MAP is $199.99. The Frontline Elevado, Cero and Iso feature single bend or slant neck hosel options.
PING announced the expansion of its G410 driver family today with the release of the G410 LST, a high-MOI driver engineered to produce low, stable spin with the shot-shaping control provided by the company’s innovative movable-weight technology.
The multi-material driver is available for pre-order through MortonGolfSales.com and custom fitting at the Haggin Oaks Golf Super Shop in Sacramento, CA, an authorized PING golf shop and around the world.
“With the tremendous success of the G410 Plus and SFT drivers introduced earlier this year, we’re pleased to add the highly anticipated G410 LST model to the line-up in time for the summer golf season,” said John K. Solheim, PING President. “It took us a little longer than planned but that was only because our first iteration didn’t out-perform the G400 LST. We re-worked the design to meet our performance improvement standards and are excited to get the G410 LST driver into golfer’s hands.”
“The head size is slightly smaller than the Plus model and the CG is positioned to reduce spin several hundred rpm while still providing extremely high forgiveness,” Solheim added. “The combination of lower spin and more stability plus the ability to dial in the shot shape with our movable-weight technology greatly expands the types of golfers who can benefit from the technology of the G410 LST driver. As always, we encourage golfers to undergo a thorough custom fitting with a trained PING Fitting Specialist to determine which G410 driver model best fits their game.”
Low, stable spin The G410 LST shares the movable-weight technology introduced in the G410 Plus model. The CG position is slightly forward of the G410 Plus in all three positions (Draw, Neutral, Fade), leading to spin reduction of approximately 200 to 400 rpm, depending on shaft choice and a golfer’s launch conditions. Each weight position shifts the CG location by 1/10″ in each direction from neutral, influencing left or right shot direction approximately 10 yards (20 yards of correction between Draw and Fade settings).
“The addition of the movable-weight technology in our low-spin driver option allows us to fit a wider range of golfers,” said Solheim. “A perfect example is a high-swing-speed player who battles a miss to the right. In that case, the combination of placing the weight in the draw position and the lower spin greatly improves dispersion and leads to increased ball speed for more distance.”
Patented Dragonfly Technology on the inside creates an ultra-thin crown structure, saving weight, which is moved to the extreme boundary of the clubhead to increase the MOI by 3% (compared to the G400 LST) for added ball speed and forgiveness.
Fast and powerful shape At 450cc, the G410 LST driver features a more rounded, pear-shaped design and combines with more efficient Turbulator Technology for advanced aerodynamics, leading to increased clubhead speed. Its “Tour Square” face sits slightly open and the score-line pattern frames the impact area to aid in alignment. The creased crown design provides a clean and powerful look at address. Forged, T9S+ face
The unique forging and patented heat-treatment process of the T9S+ face powers a thinner, hotter impact area that is precision machined to elevate ball speed across the entire face for more flexing and faster ball speeds. The forged face and the internal geometry of the head are instrumental in producing the powerful feel and sound of the driver.
Trajectory Tuning 2.0 The patented lightweight and aerodynamic adjustable hosel expands from five to eight settings, offering loft (0, +1⁰, +1.5⁰, -1⁰, -1.5⁰) and lie adjustments (including up to 3⁰ flatter than standard) to optimize ball flight. “The expansion of the loft options is a tremendous benefit for all golfers, and the flatter lie angles add another layer of opportunity for expert club fitters to really fine-tune a golfer’s driver,” said Solheim.
Multiple shaft options Four high-performance shaft options are available at no upcharge and ensure a shaft-fitting solution to match the launch conditions of all golfers. The PING Tour 65 & 75 (lower launch, low spin, stable feel) and the counter-balanced PING Alta CB Red 55 (high-launching, lightweight) are developed in house by PING engineers. For popular custom after-market options, golfers can choose the Project X EvenFlow Black 75 (low launch, low spin) and Mitsubishi Tensei™ CK Orange 60 (mid launch angle, low spin).
G410 LST Driver Specifications:
Multi-material construction: Cast Ti 8-1-1 body, forged T9S+ face, high-density tungsten back weight, lightweight aluminum/thermoplastic adjustable hosel
G410 LST loft options: 9⁰, 10.5⁰
Head volume: 450 cc
Head weight: 208g
Swing weight: D4
Std. lengths: 45.75″ (PING Alta CB Red), 45.25” (PING Tour & Aftermarkets)
Focusing on the needs of highly skilled golfers who rely on pinpoint accuracy, PING introduces the Blueprint, a forged-blade iron sized and shaped to ensure the workability and confidence required to play with score-lowering precision.
The 8620 carbon steel iron is available for pre-order online at MortonGolfSales today.
“As the name suggests, we’ve applied a Blueprint approach to the new irons,” said John K. Solheim, PING President. “Every detail is extremely precise and carefully calculated. The resulting design is spectacular in every way for the elite player — performance, feel and looks. It’s a true shot-maker’s iron crafted with precision, and for precision.”
“With that in mind,” Solheim continued, “we know the Blueprint iron isn’t for everyone. We encourage golfers interested in the Blueprint to get fit and compare it to other PING iron designs to find the best solution for their game. To paraphrase the warning sign next to the first tee at Bethpage Black that we saw so often last week during the PGA Championship, ‘The Blueprint is an extremely difficult iron to play, which we recommend only for highly skilled golfers.’ ”
Workability, versatility Fully forged from 8620 carbon steel, the Blueprint’s small blade design appeals to the player who puts a premium on workability and trajectory control. Shorter blade lengths, less offset and narrow sole widths optimized to perform in all conditions give elite players an iron to attack any pin with confidence. A machined tungsten toe screw increases the MOI for additional forgiveness and combines with an internal heel weight to provide precise swing-weight tuning.
“I put them in play immediately once they arrived,” said PING pro Tony Finau, the 15th–ranked player in the world. “They’re workable, incredibly versatile and feel great. There isn’t a single shot I can’t hit with them, which gives me a lot of confidence in pressure situations. The look at address is also perfect; the size and shape really fit my eye.”
Tour inspired, Tour validated Based on requests from several PING professionals for a blade-style iron sized and shaped to deliver more control and workability, PING’s engineering team took a scientific, methodical approach to the development and design of the Blueprint iron. Through on-course observation sessions and conversations with the players about the shots they rely on to excel in competition, the engineers began the prototyping process to apply their learnings and gather additional feedback. After extensive in-house research with varying head sizes, the findings revealed the theory of “aim small, miss small” was validated by many of the highly skilled players in the test, who produced tighter stat areas when hitting the more compact head. That design was prototyped in limited quantities and released on tour nine months before the official introduction.
“When we launched it on tour, a few players put it in play immediately and it wasn’t long before we had our first win,” continued Solheim. “Based on a lot of their input, we were able to deliver exactly what they were looking for while expanding our iron offerings into a new category. We’re very pleased with the development process we went through and are looking forward to applying our learnings to future PING products.”
Four-step forging process A four-step, multi-stage process for the one-piece forging provides very tight dimensional tolerance control within the compact design. The high-strength, 8620 carbon steel increases the iron’s durability, ensuring long-lasting performance and quality. More than 50 steps in the manufacturing process, including machining the face and grooves, are 100% inspected.
Pleasing sound and feel The choice of 8620 carbon steel combined with a head design that concentrates mass through the impact zone delivers a pleasing sound and feel.
“The feel is amazing,” reports PING pro Louis Oosthuizen, who was the first player to put the new irons in his bag last fall and the first to win with them at the South African Open in December. “I love the feedback I get and how smoothly they go through the turf from any lie. They’re like no other iron I’ve ever hit. The Blueprint’s workability gives me the control to hit all the shots with the precision I need to win tournaments.”
Stock grip: Golf Pride MCC Align Black/White (Std., Mid)
Optional grips: Golf Pride Tour Velvet 360 in six sizes (Blue -1/16″, Red -1/32″, Aqua -1/64″, White Std., Gold +1/32″, Orange +1/16″); Golf Pride Tour Velvet Cord (upcharge) in two sizes (White Std., Gold +1/32”)
Arccos Smart Grips: Golf Pride Tour Velvet 360 (upcharge) in two sizes (White Std., Aqua -1/64″)
Elevating stability and forgiveness to a new level, PING has introduced its highest-MOI Sigma 2 putter model to date, the Valor 400.
The counter-balanced mallet is engineered with a 400-gram head and custom built with a 15″ grip and a 38″ shaft with 50 grams added to the butt end to promote a stable, pendulum-style stroke. The mallet shares the same alignment geometries, heel-toe ballast profile, and stealth finish as the 365-gram Sigma 2 Valor, which was introduced in November of 2018.
The new putter is available for custom fitting and purchase at authorized PING golf shops, including Morton Golf Sales.
“With the success of the Sigma 2 Valor among golfers and on tour with two wins this spring, the addition of a counter-balanced option allows us to address an important segment of golfers who prefer this type of technology while delivering an exciting new custom-built option,” said John K. Solheim, PING President. “MOI is about 12% higher than the original Valor, a significant increase. And counter-balancing encourages that smooth, pendulum motion and helps take the wrists out of the stroke.”
The new model has the same dual-durometer PEBAX face material found across the Sigma 2 series, offering a softer front layer to ensure the precision necessary for shorter, delicate must-makes. The firmer back layer offers the solid feedback and distance control required for holing longer-range putts and improving overall consistency. “The Sigma 2 Valor 400 retains that soft yet lively feel from the highly innovative face technology of the Sigma 2 family,” Solheim said. “It provides a pure, consistent roll and has resonated with golfers of all abilities.”
PING’s patented TR face pattern is also at work to enhance touch and pace. The TR face varies in depth to speed up off-center impacts for consistent ball speeds.
On shorter putts in particular, the added stability of the heel-toe ballast and 400-gram design offer a big performance advantage and can be especially effective with golfers who have a slower stroke tempo. This putter can be custom built as either a face-balanced or mid-hang design.
Sigma 2 Valor 400 Specifications
Dual-durometer PEBAX face insert TR Face Technology Head Weight: 400g Std. Length: 38″ Stroke Types: Straight or Slight Arc Shaft: Non-adjustable stepped mid steel with 50g counter-balance weight Lie Angle: 20° ±2° Loft: 3° ±2° Grip: 15″ CB60 Black/Blue U.S. MSRP: $235
NBC Sports is teaming up with PGA TOUR winners Rickie Fowler and Justin Thomas to give viewers a behind-the-scenes look at three of the country’s top college golf programs – Alabama, Auburn and Oklahoma State – on the second season of Driven, premiering on GOLF Channel Monday, May 6 at 9 p.m. ET. GOLF Channel also will premiere a new series, College Golf 101, immediately following Driven at 9:30 p.m. ET, expanding the network’s May college golf programming heading into the 2019 NCAA Golf National Championships.
Driven is a four-part documentary series that will follow the 2018-19 college golf seasons and the competitive journeys of Alabama’s men’s golf team and their “Iron Bowl” rivalry with Auburn as they look to return to the NCAA Golf Championships. The series also will follow reigning NCAA national champions Oklahoma State as they look to defend their 2018 title.
Fowler (Main Event Productions), one of Oklahoma State’s most decorated players, returns as executive producer for Driven. Thomas, a member of the 2013 Alabama Crimson Tide national championship team, is partnering with Fowler as co-executive producer. Driven is written and produced by Ollie Stokes, a 20-time Emmy Award winner who also produced Showtime’s ALL ACCESS: Mayweather vs. McGregor. Emmy Award-winning actor Josh Duhamel returns to narrate Driven’s second season.
“It has been a lot of fun partnering with Justin for season two of Driven, highlighting the Alabama-Auburn rivalry within the world of college golf and my alma mater as we look to defend our national championship,” said Fowler. “We have been bouncing ideas off each other throughout the year, and we’re excited for viewers to see the game’s future stars and their dedication to college golf. Go Pokes!”
“Working with Rickie on Driven to showcase Alabama’s golf program and its rivalry with Auburn has reminded me why college sports are so great and how much fun I had playing golf for Alabama,” said Thomas. “Rickie and I have such a passion for college golf and our alma maters and we look forward to seeing this passion come to life with Driven. Roll Tide!”
Alabama, currently the No. 21 ranked team in the country according to GolfStat, finished runner-up at the 2018 NCAA Championships, falling to Oklahoma State in the championship match. Auburn, currently the 16th-ranked team in the GolfStat rankings, advanced to the semifinals at the 2018 NCAA Championships before falling to Oklahoma State. Monday’s premiere episode of Driven will focus on the 2018 fall golf season, culminating with the East Lake Cup in early November, the final event of the fall season for all three programs, where Auburn defeated Alabama in the championship match..
Leading up to GOLF Channel’s coverage of the 2019 NCAA Men’s Golf Championships, Driven is scheduled to air on three consecutive Mondays starting May 6 on GOLF Channel, with the final installment premiering on NBC following the championships. Driven will feature exclusive footage from production crews embedded with Alabama, Auburn and Oklahoma State’s men’s golf programs over the course of the 2018-19 season, culminating in Fayetteville, Ark., with the University of Arkansas hosting the NCAA Men’s Golf Championships at the Blessings Golf Club from May 24-29. Golf Channel will air live coverage of the championships Monday-Wednesday, May 27-29.
NEW GOLF CHANNEL SERIES COLLEGE GOLF 101: Complementing GOLF Channel’s upcoming NCAA Championships coverage will be College Golf 101, a new three-part series that will air immediately following the first three episodes of Driven Mondays at 9:30 p.m. ET, breaking down the best of the best when it comes to college golf. Hosted by Chantel McCabe, College Golf 101 will count down the top-10 most dominant college players (May 6); top college teams (May 13) and elite college programs of all-time (May 20), featuring interviews and insight from major champions and a wide range of college golf experts.
Monday, May 6 9 p.m. ET GOLF Channel
Monday, May 13 9 p.m. ET GOLF Channel
Monday, May 20 9 p.m. ET GOLF Channel
Saturday, June 29 2 p.m. ET NBC
College Golf 101 Schedule
Monday, May 6 9:30 p.m. ET GOLF Channel
Monday, May 13 9:30 p.m. ET GOLF Channel
Monday, May 20 9:30 p.m. ET GOLF Channel
Thomas, one of Alabama’s most decorated players, was the recipient of the Fred Haskins Award presented by Stifel as a freshman in 2012, honoring the most-outstanding collegiate golfer. In 2013, Thomas helped lead Alabama to its first NCAA golf national championship. He turned professional in 2013 and has amassed nine PGA TOUR victories in his career. In 2017, he recorded four PGA TOUR wins, the PGA Championship and was crowned the season-long FedExCup Champion. He ascended to World No. 1 for the first time in the spring of 2018 and was a member of the 2018 U.S. Ryder Cup team.
One of Oklahoma State’s most-decorated players as the nation’s former top-ranked amateur, Fowler was the first freshman in NCAA history to win the Ben Hogan Award as the NCAA’s top men’s golfer in 2008. Fowler, who turned professional in 2009, has recorded eight international wins in his career, including four PGA TOUR victories, led by the 2015 PLAYERS Championship, and has contributed to winning U.S. Ryder Cup and Presidents Cup teams and represented Team USA in the 2016 Rio Olympics.
GOLF Channel is the television home for college golf, including the NCAA Men’s and Women’s Division I Golf National Championships, the East Lake Cup collegiate match play championship and the Western Intercollegiate presented by Topgolf. In total, GOLF Channel is airing more than 50 live tournament hours of college and amateur golf coverage in 2019, the most of any television network.
Following its announcement in 2013 as the exclusive television provider of the NCAA Golf Championships, GOLF Channel has provided live coverage of the men’s NCAA championships since 2014 and the women’s NCAA championships since 2015, which now are hosted at the same venue in consecutive weeks in May. The 2019 NCAA Women’s and Men’s Golf National Championships will take place at the Blessings Golf Club in Fayette, Ark., May 17-29, where GOLF Channel will dedicate more than 100 hours of combined news and tournament coverage.
Leading up to the NCAA Golf Championships, GOLF Channel’s six weeks of college golf coverage includes the NCAA women’s and men’s regional selections shows (April 24 and May 1, respectively) and regional championships digital coverage.
GOLF Channel also televises the Western Intercollegiate presented by Topgolf, one of the longest-running college golf tournaments in the U.S. The 73rd edition was contested April 15-17 at Pasatiempo Golf Club in Santa Cruz, Calif., with Stanford sweeping the individual and team titles. The East Lake Cup, created by GOLF Channel and East Lake Golf Club, is a three-day fall championship that invites the eight semifinalists from the previous NCAA men’s and women’s golf championships. The East Lake Cup is hosted at historic East Lake Golf Club in Atlanta, Ga., and benefits the East Lake Foundation. In addition, GOLF Channel deploys its comprehensive portfolio of news, digital and social media coverage year-round in covering collegiate golf, including specials for regional and national qualifying, on-site and wraparound news from golf’s biggest college events, and year-end award shows for the Haskins and ANNIKA Awards presented by Stifel.
With an emphasis on speed-generating face technology, maximized MOI’s and added adjustability, PING today introduced the G410 fairway woods, hybrids and crossovers to ensure golfers have multiple options to properly gap their sets. The new custom-fit, custom-built equipment is available for pre-order at MortonGolfSales.com, an authorized online PING golf shop.
“With the added distance golfers are enjoying in their drivers and irons due to all the advancements in technology, ensuring a set make-up that delivers the proper gapping is more important than ever,” said John K. Solheim, PING President. “Our G410 fairways woods, hybrids and crossovers offer golfers multiple options to transition from their mid- and long-irons into clubs that are easier to hit and provide tremendous distance while maintaining the necessary gapping benefits. They each provide varying performance features and launch characteristics. We’ve got everything from a low-spin 3-wood optionand a 2 crossover all the way to a 6 hybrid. We encourage all golfers to undergo a thorough gapping analysis with an authorized PING fitting specialist to determine their ideal set make-up.”
Maraging-Steel Face Technology
To maximize distance in the G410 fairway woods, hybrids and crossovers, PING has employed C300 maraging steel as the face material. One of the strongest alloys in the world, maraging steel is commonly used in the aerospace industry, where strength and flexibility are necessities. It’s those properties that also make it an ideal face material to deliver more flexing for faster ball speeds that launch shots farther and higher.
“With maraging steel, we have a material that allows us to go extremely thin with the face to give us the faster ball-speed gains we’re seeking for more distance and higher launch. The results have been amazing as we’re seeing face flexing equal to the thickness of the face,” said Solheim.
A Focus on Forgiveness
In the G410 fairway woods, a low-back CG and high-density tungsten weight positioned at the extreme boundary of the head provides greater stability and forgiveness. A larger profile and high-density tungsten back weight in the G410 hybrid drive the MOI higher to ensure golfers the forgiveness they require while launching the ball higher. The G410 crossover, which has been streamlined to provide more iron-like performance, relies on a 30-gram dual-density tungsten toe weight to maximize forgiveness.
“Providing the most-forgiving clubs in the industry remains a top priority for us,” Solheim said. “The use of multi-material construction and high-tech manufacturing processes allow us to consistently increase the MOI and design clubs that fit the needs of all golfers. Whether they prefer the performance of a fairway wood, the reliability of a hybrid or the versatility of a crossover, golfers can always count on a certain level of forgiveness from our clubs.”
PING’s First Adjustable Hybrid Hosel
The addition of a patented, eight-setting adjustable hosel to the hybrid greatly expands the fitting options to ensure proper gapping for golfers who rely on hybrids as mid- and long-iron replacements. The lightweight and aerodynamic adjustable hosel, which is also in the G410 fairway woods, offers loft (0, +1⁰, +1.5⁰, -1⁰, -1.5⁰)and lie adjustments (including up to 3⁰flatter than standard) to optimize ball flight.
“Loft and lie adjustability in the hybrids will greatly benefit golfers,” said Solheim. “It’s a technology our fitters have been asking for and we’re excited to bring it to them to help golfers fine-tune their ball flight and dial in their gaps. We’ve also expanded the color code options in the crossover to further customize them for lie angle to better transition into an iron set.”
Powered by a forged, maraging-steel face, the G410 fairway woods are engineered to launch the ball easily and deliver faster ball speeds on a penetrating trajectory that maximizes distance. PING engineers positioned the low-back CG slightly forward of the G400 model to deliver more energy from the shallower face while providing greater stability. Eight fitting positions in the new lightweight, aerodynamic hosel sleeve enable golfers to tune their trajectories through loft and lie adjustments. Three models (Std., SFT and LST) ensure an option to fit every golfer.
Moreheel-side weighting and a lighter swing weight help square the face to create right-to-left shot bend (RH golfers). The heads are slightly larger to drive the MOI higher, and lofts are 1.5˚ higher to produce easier launch.
The all-new, slightly smaller head has a CG slightly lower and more forward than the standard head to launch shots higher with less spin, resulting in longer shots that get airborne easily, a good fitting option for faster swing speeds and high-spin golfers.
Our first-ever adjustable hybrid allows golfers to customize their ball flight eight different ways through loft (+- 1.5˚) and lie combinations for consistently better results. Thinner and more flexible, the maraging-steel face generates faster ball speeds and higher launch. A larger profile and high-density back weight provide added stability and elevate MOI for more forgiveness.
With a thin, maraging-steel face for faster ball speeds and a 30-gram dual-density tungsten toe weight to increase the MOI, the G410 Crossover combines the precision and control of an iron with the speed and forgiveness of a hybrid.The G410 design is significantly shorter heel to toe and narrower in the sole than the G400. Available in 2, 3 and 4, the stainless-steel head sets up square and offers a clean, premium look with the gearing properties of an iron to allow precision shot making. To ensure a solid feel and sound, the internal ribs are engineered to help stiffen the clubhead body.
Ensuring the distance demands of today’s golfer while advancing PING’s reputation for making the most forgiving irons available, PING has introduced the G410 iron, a high-performance game-improvement model in a compact design.
The multi-material iron isavailable for pre-order and custom fitting at authorized PING golf shops around the world beginning today.
“In the G410 iron, our engineers challenged the idea that you can’t make an iron smaller and increase the forgiveness at the same time,” said John K. Solheim, PING President. “They’ve developed a clean, highly appealing design with less offset and a significantly higher MOI when compared to the G400 iron. It’s the most forgiving iron of its size. It will appeal to a very wide range of golfers as it produces faster ball speeds, maximum forgiveness and amazing feel with a pleasing appearance — all the attributes they need to hit their iron shots higher, farther and straighter.”
Re-shaping Distance and Forgiveness PING’s engineering team created a face and cavity structure in the G410 iron that delivers faster ball speeds and saves weight to expand the perimeter weighting. The additional weight savings are concentrated in the toe and hosel to achieve an 8% increase in the moment of inertia (MOI) for more forgiveness and consistency.
The more flexible, free-moving face amplifies ball speeds for greater distance and higher max height, allowing golfers to hit less club into the green with the control and precision to hold the putting surface. This is achieved by de-coupling the weighting structure from the face to create a larger flexing zone, which performs like a hinge to launch the ball faster and higher with consistency and predictability. The next generation of COR-Eye technology powers the performance in conjunction with the cascading sole design and deep top-rail undercut.
“The G410 iron represents several exciting iron design advancements for us,” said Solheim. “Our innovations like COR-Eye technology have allowed us to re-imagine the way we engineer an iron. By increasing ball speed as much as we have in recent models, our irons launch much easier and higher than ever. As a result, we can experiment with the size and shape of the head while improving the MOI properties so critical to consistent performance.”
High Marks for Look, Feel and Sound The clean, refined shape of the G410 iron results from a slightly shorter blade length and 10% less offset compared to the G400 iron, creating an inspiring blade-iron-style look with broad appeal. Its resilient hydropearl 2.0 finish provides an attractive appearance and contributes to smooth turf interaction. The full-cavity, co-molded aluminum and elastomer badge delivers a powerful, reassuring feel and sound.
“We all know the first impression of any club design is vitally important. It starts with the appearance at address and continues when the golfer solidly strikes that first shot,” said Solheim. “We’re seeing very positive results from our own data and hearing outstanding feedback from others about every aspect of the design and performance of the G410 iron.”
High-spin wedges Using the same geometry as the Glide 2.0 wedge series, the grooves on the G410 PW, UW, SW and LW are precision machined with a sharper edge radius, increasing interaction with the cover of the ball at impact and creating more friction for improved spin and trajectory control.
“The fully machined grooves on all four wedges are an example of the added detail we’ve engineered into the G410 irons,” said Solheim. “For players who want a consistent look and feel throughout their set, they can now enjoy much higher spin and control in their scoring clubs along with all the other performance benefits of the iron’s technology.”
Significant advancements in custom fitting while delivering golfers the highest MOI’s and ball speeds available highlight the new PING G410 Plus and G410 SFT drivers.
The multi-material drivers are available for pre-order today, online through authorized online PING retailer, MortonGolfSales.com. You will be able to find them available for custom club fitting in authorized PING golf shops around the world beginning in mid February.
“We’ve continued to increase both forgiveness and distance in the G410 Plus driver while adding more dimensions to driver custom fitting,” said John K. Solheim, PING President. Our new, movable-weight technology provides the benefits of custom CG locations, including directional control, without sacrificing MOI or ball speeds, which is what we’ve always seen with other non-fixed-weight drivers. The G410 Plus offers golfers a simple, logical way to customize their driver and allows them to swing away on the tee box without fear of missing the fairway. It puts tour-level fitting into the golfer’s hands. We’ve also expanded the loft and lie options with a new eight-setting, lightweight hosel that further fine-tunes ball flight.”
Custom CG locations
In the G410 Plus model, three positions (Draw, Neutral, Fade) for the ultra-high density tungsten back weight shift the center of gravity (CG) location by 1/10″ in each direction from neutral to influence left or right shot direction approximately 10 yards (20 yards of correction between Draw and Fade settings). By positioning the weight on the extreme boundary of the clubhead, the moment of inertia increases compared to the original G400 driver – ensuring golfers enjoy the added ball speed and forgiveness required to hit their tee shots longer and straighter.
“Our engineering team took on the challenge of advancing driver fitting through custom CG locations without compromising the key attributes that ensure performance,” said Solheim. “It’s amazing how they’ve been able to deliver this new fitting element while also improving ball speed and MOI. The movable-weight technology clearly demonstrates the effects on shot shape and the ability to dial in your desired ball flight. This additional fitting element optimizes a golfer’s trajectory – meaning they’ll consistently be farther and straighter down the fairway than ever before.”
The G410 SFT (Straight Flight Technology) model is engineered with a fixed ultra-high density tungsten weight positioned on the clubhead’sextreme perimeter and 50% more heel-side CG than its predecessor to ensure straighter ball flights. A lighter swingweight (D1) further influences direction by helping square the face at impact.
“There is still a large segment of golfers who will play better with a driver completely optimized for performance with the benefit of maximum fade correction,” Solheim added. “When we pioneered Straight Flight Technology several years ago, we wanted to provide a ‘slice-fixing’ driver without adding huge offset or just closing the face. The G410 SFT sits visually square at address and delivers all the performance benefits of the G410 Plus while ensuring a consistently straight ball flight.”
Dragonfly Technology Inside
A new “creased crown” design provides stiffening properties and combines with patented Dragonfly Technology on the inside to create an ultra-thin crown structure, which saves weight for optimizing the CG location and increasing forgiveness. Together with more aggressive and efficient Turbulator Technology, the 455cc head’s crown design provides a clean, powerful and faster look at address while making alignment nearly effortless.
Forged, T9S+ Face
The unique forging and patented heat-treatment process of the T9S+ face powers a thinner, hotter impact area that is precision machined to elevate ball speed across the entire face for more flexing and faster ball speeds. The forged face and the internal geometry of the head are instrumental in producing the powerful feel and sound of the driver.
Trajectory Tuning 2.0
The new, patented lightweight and aerodynamic adjustable hosel expands from five to eight settings, offering loft (0, +1⁰, +1.5⁰, -1⁰, -1.5⁰)and lie adjustments (including up to 3⁰flatter than standard) to optimize ball flight.
“The expansion of the loft options is a tremendous benefit for all golfers who can now further optimize their launch conditions, including increasing ball speed, with the guidance of a club fitter or through their own experimentation,” said Solheim. “The lie angle fitting option adds another layer of opportunity for expert club fitters to really fine-tune a golfer’s driver performance based on a more detailed analysis of their ball flight and launch conditions.”
New Counter-Balanced Shaft Technology
Continuing PING’s commitment to optimizing the entire club system, the engineering team developed the next generation of the Alta CB (counter balanced) shaft as the proprietary option in the G410 driver. The higher-launching, lightweight Alta CB Red 55 is engineered with an eight-gram counterweight in the grip end of the shaft, shifting the CG higher and allowing for more head weight to increase energy transfer and momentum – resulting in more ball speed and greater forgiveness. The high-performance PING Tour 65 & 75 (lower launch, low spin, stable feel), Project X EvenFlow Black 75 (low launch, low spin) and Mitsubishi Tensei™CK Orange 60(mid-launch angle, low spin) are available at no upcharge and ensure a shaft-fitting option to match the launch conditions of all golfers.
Tour Edge announces their all new Pure Feel Template Series Putter line that will start shipping to authorized Tour Edge retailers 2/1/2019
The new Template series includes two mallet designs, three blade designs and a semi-mallet, all featuring micro-groove technology to promote immediate topspin for an accurate roll. The micro-groove technology provides an extremely soft feel upon contact and reduces skidding off the face, which is the essence of “Pure Feel” technology that Tour Edge has long employed on its putters and wedges.
A Template golf hole in golf course design is a hole so perfect that it was set aside as the ideal example of a how future holes should be designed.
For example, Biarritz template holes are long par 3’s designed to test a player’s ability to hit accurate long shots (typical yardage is 210-240 yards). Their defining characteristic is the massive green that at some courses stretches nearly 80 yards. Examples of the Biarritz can be found at Piping Rock, Chicago Golf Club and the Camargo Club.
The Pure Feel Template putters feature the classic designs forged with modern innovations that will help any golfer improve their scoring. With that in mind, Tour Edge Master Club Designer David Glod set out to bring out six models of new shapes that are based on some of the best known putter designs of all time.
These classic designs have long been used as a guide to manufacturing new putters with updated technology featuring a classic look.
The New Template Series models include:
Mallets: Alps, Biarritz (RH and LH available), Road Blades: Cape, Eden (RH and LH available) Semi-Mallet: Redan
The Pure Feel Template series utilizes 304-Stainless Steel with bead blasted top-line and flange to eliminate glare and a CNC milled micro-groove face that results in a finely balanced putter with a soft, consistent feel.
“The first thing you will notice about all six of these new designs is the classic mirror stainless look,” said Tour Edge Master Club designer David Glod. “They are sleek designs and have a distinct, double-chrome finish with a silver frosted premium look and feel to them. The next thing you’ll notice is the unique oversized Pure Feel TAC grip. It’s a new material that is extremely tacky that we’ve started perfecting that is similar to the technology used in wide receiver’s gloves in the NFL.”
The oversized PureFeel TAC grip provides a jumbo grip that prevents the golfer’s wrists from breaking down during the putting motion. This minimizes grip pressure and head rotation for a softer touch and purer putting stroke.
The grip utilizes a never-before manufactured thermal plastic that is born from a special process called Thermal Plastic Suspension Polymerization, or T.P.S.P. The T.P.S.P. manufacturing process uses mechanical agitation to mix a monomer with a liquid, forcing the monomer to polymerize and form perfectly aligned spheres of polymer.
These SP SuperTac polymer spheres form into white dots sitting on a black thermal plastic base on the grip, ensuring extreme tackiness and protecting the grip and its cohesive stickiness from all elements and wear and tear.
A sleek, black Contrast Technology Alignment aide is featured on each putter design. All six putters have a 71-degree lie and a 3-degree loft. Optic Technology increases the contrast between the putter and green, helping golfers focus on the leading edge for an accurate aim.
The new models come in standard lengths of 33”, 34”, and 35” inches. The six Template Series putters will be available online at MortonGolfSales.com, a Tour Edge authorized retailer, starting February 1, 2019 for an MSRP of $99.99. Two models are being made available in both right and left handed models.
Set by Master Club Designer David Glod Designed to be the Longest Iron Set in Golf
Tour Edge, Golf’s Most Solid Investment, officially introduces the Exotics EXS hollow-body iron set, featuring a myriad of game-enhancing innovations that has led Tour Edge to market the EXS line with the tagline Pound for Pound, Nothing Else Comes Close.
The loaded-with-technology iron set features a forged Cup Face with state-of-the-art SpiderWeb VFT Technology for expanded sweet spots, a hollow-body design on long irons and an undercut design on short irons that incorporates LaunchPad technology behind the face for optimal launch, a 19-gram Tungsten weight for extreme toe weighting and a Ramped Sole for faster clubhead speed through the turf.
The new ultra-premium,
high-performance iron set will be
available online at mortongolfsales.com and worldwide on November 1, 2019.
“Make no bones about it, this set was designed to be the longest distance iron in the game,” said Master Club Designer David Glod. The lofts are unapologetically strong as we were able to get the proper launch behind them due to the LaunchPad Technology and the seamless hollow body to undercut construction. I think it’s fair to say that you’ll gain eight to ten yards per iron with the EXS iron on the long irons and five to eight on short irons.”
A new SpiderWeb Variable Face thickness technology located behind the face acts as a web across the face to enhance the sweet spot in every direction from the center of the face. The forged cup face is extremely light and thin, the thinnest that Tour Edge has ever manufactured.
The steel is exceptionally strong and works in conjunction with LaunchPad Technology that is a TPE polymer that has been coated with a special performance gel that absorbs shock and creates more spring effect. The hollow body design also offers the best in perimeter weighting and increased face flex on long irons.
A 19-gram Tungsten toe weight elongates the sweet spot even further for maximum forgiveness on the face. A Ramped Sole offers more relief on the heel and toe for smoother turf interaction.
An ultra-premium Tensei CK Blue 2G shaft series by Mitsubishi Chemical is the chosen stock graphite shaft for the EXS iron set. Extremely light yet extremely stable throughout, the Tensei Blue CK features advanced materials like Carbon Fiber and Kevlar mixed with other lightweight materials that weigh in the 60-80 gram range depending on flex. A 60-gram weight will be available in Ladies and A-flex, a 70-gram shaft available in Regular flex and an 80-gram shaft available in Stiff and X-flex. In steel, the EXS iron set comes standard in a KBS Max 80 shaft that will be available in Regular flex and Stiff flex.
The Exotics EXS irons are available from 4-iron to sand wedge with the set also including a pitching wedge, approach wedge and gap wedge.
The suggested retail price for the Exotics EXS iron set for a 7-piece set in the Tensei graphite will be $799.99, while the 7-piece set in KBS 80 Max steel will retail for $699.99.
Every Tour Edge club comes with a lifetime warranty and a 30-day play guarantee. For more information, call (800) 515-3343 or visit touredge.com.
Exotics EXS hollow-body iron set Bullet Points
✓ SpiderWeb VFT Technology- Variable Face Thickness Technology in the form of a web produces an expanded sweet spot
✓ LaunchPad Technology features a TPE polymer coated with a special performance gel that absorbs shock and creates more spring effect
✓ Extreme Toe Weighting on the toe of the club elongates the sweet spot with a 19-gram Tungsten weight
✓ Super Thin and Extremely Light Forged Cup Face increases face flexing, swing speed and overall distance
✓ Hollow Body Cavity provides the best of the best in perimeter weighting and increases face flex
✓ Ramped Sole provides more relief on heel and toe to keep the head square through impact
✓ Genuine Tour-preferred ultra-premium Mitsubishi Tensei shaft is extremely light yet extremely stable throughout or a KBS Max 80 102-gram ultra performance steel shaft are the stock options
About Tour Edge
In 1986, David Glod founded Tour Edge with a focus on offering golfers with high quality and technologically advanced golf products that were as cutting edge as they were affordable. He is now considered one of the preeminent master club designers in golf club design and has led Tour Edge to be a Top 10 manufacturer in every club category.
Tour Edge products have been put in play on the PGA TOUR, PGA Tour Champions, LPGA Tour and Web.com Tour, as well as European professional tours, and have been in play in every PGA TOUR major event and in Ryder Cup competitions, leading to over 15 wins for players playing Tour Edge products on the PGA Tours.
In 2018 alone, Tour Edge clubs have earned five wins, eight runner-up finishes, 24 Top 5 finishes and over 40 Top 10 finishes on the three PGA Tours.
Tour Edge, an American owned and operated company for more than 32 years, manufactures and sells golf clubs under three distinct brand names: Exotics, Hot Launch, and Bazooka.
Exotics products bring futuristic technologies to the marketplace with tour preferred designs and smaller production runs. Exotics clubs utilize higher-grade, avant-garde materials and manufacturing methods that have led Exotics to establish itself as a leader in quality craftsmanship and to redefine what is possible in golf club performance.
Hot Launch has forged a name for itself as a producer of high-quality premium game improvement golf clubs from driver to wedge. Hot Launch has proven to provide the greatest custom fit value in golf and includes an unprecedented guaranteed 48-hour custom fit delivery program. Bazooka represents the absolute best value available in golf, offering advanced players, beginners, women, and juniors the best in playability and affordability.
All Exotics and Hot Launch clubs are hand-built in the United States in Batavia, Illinois and then distributed throughout the world.
Every Tour Edge club comes with a Lifetime Warranty and a 30-day play guarantee.
Save 10% at MortonGolfSales.com. PING excluded. Other exclusions apply.