Why are Golf Clubs so expensive?

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Some of us have experienced sticker shock when buying clubs before. It feels like clubs have been getting more and more expensive lately. Why are golf clubs so expensive? Are golf club companies charging so much simply because they can get away with it? To answer these questions we will analyze the financial statements of Callaway and Acushnet (Parent company of Titleist, FootJoy, and Pinnacle) between the years 2015 and 2017. The best way to understand something is to follow the money. Firstly, we can start with the retailer markup on golf clubs. These markups average between 30-35% of the… [Continue Reading “Why are Golf Clubs so expensive?”]

Why Are Golf Clubs So Expensive?

on by

Some of us have experienced sticker shock when buying clubs before. It feels like clubs have been getting more and more expensive lately. Why are golf clubs so expensive? Are golf club companies charging so much simply because they can get away with it? To answer these questions we will analyze the financial statements of Callaway and Acushnet (Parent company of Titleist, FootJoy, and Pinnacle) between the years 2015 and 2017. The best way to understand something is to follow the money. Firstly, we can start with the retailer markup on golf clubs. These markups average between 30-35% of the… [Continue Reading “Why Are Golf Clubs So Expensive?”]